Advertisement and Sales Management (MG Univ)

ISBN Number : 978-93-5367-862-3

Student Price : Rs.240

Student Dollar Price : 10$

Book Edition : First

Year of Publication : 2019

No. Of Pages : 228

Book Weight :306

About The Book

We have great pleasure in presenting First edition "Advertisement and Sales Management" written for students of UG courses. The related matters are written in a simple and easily understandable language with sufficient support from real Advertisement and Sales Management information.

This volume is an attempt to provide the students with through understanding of Advertisement and Sales Management concepts, methods and techniques. We have presented the subject matter in a systematic manner with liberal use of charts and diagrams where ever necessary so as to make it interesting and sustain students' interest.


Contents -

1. Introduction to Advertising
2. Advertisement Appeal and Media
3. Advertising Research
4. Sales Promotion
5. Personal Selling
Solved Model Question Papers
Last Minute Revision (LMR)

About The Author

Dr. Susha D. -

Associate Prof., & Head,

P.G. Dept. of Mathematics,

Catholicate College,

Pathanamthitta, Kerala.

Manoj Narayanan K.S., M.Com., M.A. (Business Economics)
He is working as an Assistant Professor in the Postgraduate Department of Commerce and Management of Baselius College. He is a rank holder for Pre-degree, B.Com. and M.Com. degree examinations. He has post-graduation in Business Economics too. He has authored 5 books and published 3 research papers. He is a member of Board of Commerce faculties in Mahatma Gandhi University.

Gangadathan Nair D - 

Associate Professor & Head,
Post Graduate, Department of Commerce,
SVRNSS College, Vazhoor, Kottayam.

Book Reviews

Login Form