We have great pleasure in presenting First edition "Advertisement and Sales Management" written for students of UG courses. The related matters are written in a simple and easily understandable language with sufficient support from real Advertisement and Sales Management information.

This volume is an attempt to provide the students with through understanding of Advertisement and Sales Management concepts, methods and techniques. We have presented the subject matter in a systematic manner with liberal use of charts and diagrams where ever necessary so as to make it interesting and sustain students' interest.

Contents -

1. Introduction to Advertising
2. Advertisement Appeal and Media
3. Advertising Research
4. Sales Promotion
5. Personal Selling
Solved Model Question Papers
Last Minute Revision (LMR)