The economic liberalization which unleashed the competitive forces has vastly changed business scenario in India. To survive in the new environment, companies have no option but to shed several of inheritances of the controlled regime. Running a business in such a dynamic and fast-changing environment demands adequate knowledge and management skills. Strategic management is the scientific study of proactively responding to the changing business environment. Businesses, big or small need to practice strategic management to grow and stay in business. Hence, there is an ever increasing interest in the subject academically and otherwise.
More and more Universities have remodeled the course contents of management studies keeping in view the demands of industry and commerce. Strategic management has been included as a subject for study even in non-management courses.
This growing discipline of strategic management has limited books at basic level. The contents of this book are modified as per the new syllabus of III Year B.Com.(Banking and Insurance).
The purpose of the book is to meet the academic requirements of undergraduate students. The book provides conceptual clarity on the subject of strategic management. While writing the book, the Indian context is kept in mind and adequate examples are chosen from the Indian industry. This book written in simple and lucid style to make the subject easily understandable. The book will meet the expectations of both teachers and students of strategic management.
1. Introduction to Strategic Management
2. The Environment of Strategic Management-An Introduction
3. Macro Environment
4. SWOT Analysis
5. Mission, Vision and Goal
6. Tools of Strategic Management
7. Strategies-Integration, Diversification, Disinvestment and Downsizing
8. Organizational Structure
9. Resource Mobilization-Money, Markets, Machine, Material and Human Resources
10. Role of Leadership and Motivation
11. Role of Creativity and Innovation
12. Evaluation and Control of Strategies