We have enormous fulfillment in presenting the first edition of "Business Economics" written for students of UG courses. The subject matter is written in a simple and easily comprehensible language with adequate support from realistic information.

We consider this book is useful for understanding purposes through students as well as professionals. The book lays down for framework of Business Economics, Cost Concept, Cost Curve, Revenue, Consumer Equilibrium, methods of Economic Analysis, Utility, Demand, Demand Function, Law of Demand, Demand Forecasting, Elasticity of Demand and Law of Supply.

This is an attempt to provide the students with thorough understanding of the Production, Production Function, Returns to Scale, Perfect Competition, Monopoly, Price Distribution, Imperfect Competition, Monopolistic Competition, Oligopoly, National Income, Trade Cycles, Keynes Consumption Function, Investment Function and Macroeconomic Policy.

Contents -

1. Nature and Scope of Business Economics
2. Demand Analysis
3. Supply, Cost and Revenue Analysis
4. Production and Market Analysis
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