Business Research Methods (Pune Univ)

ISBN Number : 978-93-90515-70-7

Student Price : Rs.325

Student Dollar Price : 13$

Book Edition : First

Year of Publication : 2020

No. Of Pages : 158

About The Book

The purpose of research is to equip business managers and entrepreneurs with new knowledge which in turn forms the basis for strategic decisions. Research is a very powerful tool to solve the most critical problems faced by the business organisations. The knowledge generated by research guides managers and entrepreneurs in designing creative strategies and plans. Hence, the management professionals should prudently use research for success of business organizations.

It gives us immense pleasure to present the book titled 'Business Research Methods' for Semester - I as per the MBA revised curriculum 2019 CBCGS and OBE pattern of Savitribai Phule Pune University. The syllabus of the course is comprehensively covered in this book. The concepts and practical applications are explained thoroughly. Throughout the book a methodical approach is used for explanation of concepts coupled with apt examples. A question bank as per Bloom's taxonomy is given for practice after every unit. A simple language and clarity of concepts are the highlights of this book.


Contents -

1. Foundations of Research
2. Research Design
3. Data and Measurement
4. Sampling
5. Data Analysis and Report Writing

About The Author

Dr. Abhijit R. Mancharkar, has three degrees to his credit namely – B.E. (Electronics), MBA (Marketing) and Ph.D. (Marketing). He has an enriched experience of more than 24 years including 6 years of corporate experience and 18 years of teaching experience. His area of expertise includes marketing management and research methodology. He has a valuable experience in teaching, research, administration and quality enhancement. As a resourceful teacher, he has always used innovative pedagogy in making education more meaningful, understandable, interesting and outcome-oriented. He is presently working as Director in All India Shri Shivaji Memorial Societys (AISSMS) Institute of Management (IOM), Pune. He has focused on quality initiatives, sustenance and enhancement for overall growth and development of the institute. Under his dynamic leadership, the Institute has received the prestigious A+ grade by National Assessment and Accreditation Council (NAAC) of India. He has contributed in curriculum revision, examination and other administrative committees at university level. He is a recognized Ph.D. guide under Faculty of Commerce and Management of Savitribai Phule Pune University. As a resource person, he has contributed in many seminars and conferences. His research papers and cases are published in reputed national and international journals. He has successfully completed few sponsored research and consultancy projects. He is an effective trainer for students, faculty members, research scholars, corporate professionals and entrepreneurs.

Dr. Yogesh Bhowte, he has done graduation in Electrical Engineering from National Institute of Technology, Jamshedpur. He was working as Maintenance Engineer in Finolex Cables at Pune. He had postgraduated in Master of Business Management from Nagpur University. He has cleared the National Eligibility Test (NET) for lectureship conducted by University Grants Commission. He had worked as a faculty member with NYSS Institute of Management and Research, Nagpur. He has also passed A.M.I.E. (Electrical) from Institute of Engineers. He is a Ph.D. in Business Management. He has passed Master of Electrical Engineering from Sinhgad Institute of Technology, Lonavala, Savitribai Phule Pune University. He has also worked as an Associate Professor and Head of the Department of Business Management at Sinhgad Technical Education Societys Sinhgad Academy of Engineering, Pune. He has published many papers in National and International Conferences. He has also published a paper in IEEE Digital Library. He has guided many students for pursuing Ph.D. and research. He is a referee at Nagpur and Amravati University. He had published three books on management. He is also reviewer of the Journal of Education Society for Social Science. He is a life member of Institution of Engineers. The author is presently working as Associate Professor at Sinhgad Institute of Management and Computer Applications, Narhe, Pune. He is also an approved research guide of Savitribai Phule Pune University at SIMCA Research Centre, Pune.

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