Customer Value Starvation Can Kill

ISBN Number : 978-93-5433-987-5

Student Price : Rs.349

Student Dollar Price : 14$

Book Edition : Second

Year of Publication : 2021

No. Of Pages : 220

Book Weight :280

About The Book

Customer value starvation is a common disease in companies, both small and large – which is difficult to diagnose. It is a silent killer, like many cancers. By the time it is diagnosed, it is generally late, sometimes, too late!

Mahajan and Vieira have put their expertise together to show how companies overlook value starvation. This causes irritation and frustration to customers in their interaction with the company and its personnel – in person, on telephone, net or mail.

The book identifies customer DNA (Do Not Annoy) factors, and suggests how to minimize complaints; ensure customer loyalty; and long-term company profitability and success. Philip Kotler, the world's guru on marketing, said, "This book will help you think freshly about your business mission and success."

 

Contents -

Section 1 Understanding Value Terminology
Section 2 Customer Value Thinking
Section 3 Examples of Customer Value Starvation
Section 4 Customer Value Starvation and Companies
Section 5 Discussion and Conclusion
Appendix

About The Author

Gautam Mahajan, internationally acclaimed expert in value creation, strategy, general management and globalization is president of Customer Value Foundation, founder editor of the Journal of Creating Value. He chairs the Global Conferences on Creating Value and mentors the Creating Value Alliance. His books include Value Dominant Logic, Value Imperative, Value Creation, Creating Customer Value Can Make You a Great Executive, and more. He is also a featured international speaker. Clients included Alcoa, GE, State Farm Insurance, Wisconsin Energies, Sun Australia, Sealed Air, Tatas, Godrej, Birlas, ITC and more. He ran businesses for a Fortune 50 company and his inventions included bases for PET and other bottles and noise prevention kits for machinery.

Walter Vieira pioneered marketing consulting in India in 1975, when he started Marketing Advisory Services, after a 14 year successful stint in the corporate world, starting as management trainee and ending as marketing head for India, Bangladesh/Sri Lanka. He is author of 16 books on management/marketing; prolific business journalist; visiting professor at business schools in Asia, USA and Europe; speaker at world summits on marketing and consulting; former chairman, world apex body of management consultants ICMCI. He now heads some NGOs, Consumer Education and Research Society and others.

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