Entrepreneurship Development

ISBN Number : 978-93-5202-540-4

Student Price : Rs.290

Student Dollar Price : 12$

Library Price : Rs.950

Library Dollar Price : 38$

Book Edition : Sixth

Year of Publication : 2020

No. Of Pages : 320

Book Weight :300

About The Book

The main objective of the present work entitled "ENTREPRENEURSHIP DEVELOPMENT" is to serve as an invaluable guide to all those who want to enter into the entrepreneurial arena. It is also designed as a textbook to all those who pursue higher education with a course on `Entrepreneurship Development`.

The salient features of this book are:

• Presentation of various aspects of entrepreneurship in a simple language and lucid style.
• Logical arrangement of chapters in an adequate manner.
• Exhaustive coverage of project report and its appraisal comprehensively and critically.
• Critical analysis of problems faced by small-scale as well as women entrepreneurs.
• Provision of Concise information on technical know-how to start a new enterprise.
• Inclusion of both objective and descriptive type questions at the end of each chapter.


Contents :

1. Entrepreneur
2. Entrepreneurship
3. International Entrepreneurship
4. Entrepreneurship Development in India
5. Women Entrepreneurs
6. Micro, Small and Medium Enterprises − An Overview
7. Starting a Micro, Small and Medium Industry
8. Project Identification
9. Project Report
10. Start-Ups
11. Project Appraisal
12. Forms of Ownership
13. Institutional Support to Entrepreneurs
14. Institutional Finance to Entrepreneurs
15. Incentives for MSME Units
16. Cluster Development Programme
17. SME Credit Rating Service
18. Franchising and the Entrepreneur
19. Sickness in Micro, Small and Medium Enterprises

About The Author

Prof. E. Gordon did his M.Com, and M.Phil, from Annamalai University securing gold medal for his outstanding academic performance. He has got vast teaching experience of more than 36 years in various capacities and he has served as a member of the Board of the Studies in Commerce of various Universities and Autonomous Colleges of Tamil Nadu. He has been participating in national and international seminars / conferences as Paper Presenter, Discussant and Organiser. He is prolific writer having more than 20 textbooks to his credit. All his books have been well received by the academic community. His commitment to the cause of higher education particularly in the field of Commerce and Management is praiseworthy. At present, he is rendering consultancy services in the field of higher education to many higher learning institutions in India.

Dr. K. Natarajan

M.Com., M.Phil., Ph.D.

Former Principal,

S.V.N. College, Madurai


Former Director, Management Studies,

Sri Kaliswari College, Sivakasi.

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