A Comprehensive Handbook to Successful Event Management

ISBN Number : 978-93-5495-228-9

Student Price : Rs.280

Student Dollar Price : 11$

Library Price : Rs.995

Library Dollar Price : 40$

Book Edition : First

Year of Publication : 2021

No. Of Pages : 150

About The Book

This book covers all aspects of Event Management in detail including the different types of events ranging from entertainment to sports and corporate to personal. It also covers everything that is involved in successful completion of an event - event planning, sponsorships, event marketing, logistics, event security and all the concepts involved in staging an event. It clearly defines all the skills a student will need to become a successful Event Manager. Students will also learn how to manage staff and the conflicts that arise in a team and how to ensure the safety of everyone involved while planning and executing an event. It also gives important information about legal compliance, risk management, financial control, and also focuses on how to evaluate the success of an event.

This book is an ideal end-to-end resource for all undergraduate and post-graduate professional courses dealing in Event Management, Hospitality, Business Administration, Facility Management or Travel and Tourism. The book expands further on managing the different types of events with real-world examples across industries. A wide range of informative case studies are included to cover the different categories and facets of events.

With the vital balance of professional experience behind them, the authors combination of industry experience, expertise and a lively approach makes this a suitable and ideal textbook for undergraduate and post-graduate students, as well as for those who are new to organizing events. This book delivers practical understanding of the theory and practice needed to activate each stage of planning, from initial Venue Selection, Budgeting and Theme, to Managing Sponsors, Promotions, Hospitality, Risk Assessment, Safety and Post-event Evaluation.


Contents -

1. Introduction and Theory of Event Management
2. Event Leadership and Team Management
3. Event Planning and Event Administration
4. Event Sponsorship
5. Event Budgeting and Financial Administration
6. Planning Venues and Onsite Management
7. Legal Compliance and Formalities
8. Vendor and Supplier Management
9. Event Marketing
10. Event Hospitality
11. Event Evaluation

About The Author

Dr. Arati Prabhu describes herself as "an outgoing person, enthusiastic, self-motivated and disciplined." She further adds working in the industry has made her "sensitive to service, organized, with an eye for detail and sharp follow-ups".

Her educational and professional qualifications include: Doctorate in Organization Management (Savitribai Phule Pune University), qualified NTA-UGC NET examination, Master of Hotel Management & Catering Technology (First class with distinction, Savitribai Phule Pune University), Diploma in Tourism Management (A Grade, University of Waikato, New Zealand), Bachelor of Arts (First Class, Mumbai University) and Diploma in Hotel Management & Catering Technology (First Class, Institute of Hotel Management & Catering Technology, Mumbai). She has completed numerous research paper publications, featuring in International and National Journals of Management.

Dr. Prabhu is in academia for close to a decade. Having worked with illustrious institutions like Dr. D.Y. Patil IHMCT and AISSMS College of Hotel Management & Catering Technology, she is now working at the prestigious Department of Management Sciences (PUMBA), at Savitribai Phule Pune University. She is the founding teaching faculty of the newly commenced one-of-its-kind BBA in Hospitality and Facilities Management. She has also taught subjects like Marketing, Human Resource Management, Entrepreneurship Development, F&B Service, F&B Controls, Principles of Management, Personality Development and Business Communications.

Her strength in teaching is a sound backup of a decade long industry experience with Kamat Hotels India Limited as Assistant Training Manager (September 2008 – April 2009), The O Hotel Pune as Assistant Training Manager (October 2007 – September 2008), Employee Welfare, Taj Lands End Mumbai as Banquet Office Manager (June 2005 – April 2007), Hyatt Regency Mumbai as Catering Sales Manager (May 2004 – May 2005), JW Marriott Mumbai as Assistant Sales Manager (October 2001 – February 2003), and The Leela Mumbai as Assistant Manager, Food and Beverage Service (August 1998 – September 2001).

Ms. Neha Saxena is a Public Relations and Corporate Communication professional with more than 13 years of work experience with international leaders across multiple industries –Advertising, IT, Telecom, Healthcare and Education. She has a rich and diverse experience of working with companies like Infosys BPO, Harbinger Group, Hughes Telecom and RG Group of Hospitals in their Corporate Communications and PR divisions that has made her well versed with the communication needs of an organization. She has worked across a gamut of communication related activities comprising Event Management, Media Relations, Corporate Branding, Management, Business Communication and Corporate Social Responsibility initiatives. She holds a post graduate degree in Advertising and Public Relations Management from the University department of "Devi Ahilya Vishwavidyalaya", Indore. She is closely associated with the education industry imparting learning and trainings to students in various aspects of Leadership and Management, Public Relations, Business and Corporate Communication, Event Management and Transition from campus to corporate. She is working as a Trainer and Visiting Faculty with some of the premier institutions of Pune including Department of Management Sciences (PUMBA), Department of Commerce (University of Pune), Dr. D.Y. Patil Institute of Hotel Management and Catering Technology, Maharashtra State Institute of Hotel Management and Catering Technology, ISB&M and Indira School of Mass Communication. She has also conducted numerous guest lectures, workshops and simulation classes with students of different disciplines on Personality Development, Time Management, Non-verbal Communication, Interviews, Self-development, Soft Skills and Stress Management among others. Apart from work, she dedicatedly pursues her passion in performing arts and incorporates many elements of Performing Arts into her lectures and workshops to give them a unique twist and a different experience to the students. You can connect with her through any of the following social media platforms:
FB Page – Nehathe Edu-coach
Instagram Profile – @nehatheeducoach

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