Luxury Retail – An Indian Perspective

ISBN Number : 978-93-5495-237-1

Student Price : Rs.450

Student Dollar Price : 18$

Library Price : Rs.1250

Library Dollar Price : 50$

Book Edition : First

Year of Publication : 2021

No. Of Pages : 200

About The Book

This book discusses about what is luxury, what are luxury brands and how luxury retail has assumed so much significance in the world and the Indian luxury market. The Luxury Market in India: Maharajas to Masses is expected to be worth $7,956 million in 2020 and is projected to grow annually by 10.6% CAGR between 2020-2023. The concept of luxury has been changing dramatically across time and culture. These days, people have become richer, and luxury is a blurred genre that is no longer the preserve of the elite. More and more consumers have increased their financial status as the old values of tradition and nobility have become less important. People have a higher disposable income than earlier generations, resulting in a tendency towards fulfilling personal needs and aspirations through experience. Therefore, it could be said that luxury is more about the experience than about financial value.

This book will be useful to companies in the luxury brand sector and also to those companies who plan to enter the Indian luxury market in the coming future. It will help them to understand the factors which motivate an Indian customer to purchase a luxury brand and enable the managers to devise appropriate marketing strategies to target these customers. It will also be useful to management students to understand how the principles of marketing can be applied to a luxury brands.


Contents -

1: Introduction to Luxury Retail
2: History and Evolution of Luxury in India
3: Indian Luxury Market
4: Strategies Used by Luxury Brands in India
5: Trends in Luxury Market
6: Indian Retail Industry
7: Challenges and Opportunities for the Indian Luxury Market
8: Motivation for Luxury Purchase
9: Consumer Behaviour towards Luxury Brands
10: HNIs and Closet Consumers
11: Categories of HNI Consumers
12: Orientation of Consumers towards Luxury Brands
13: Categories of Luxury Goods and Different Values in Luxury Consumption
14: Sales of Luxury Brands in Recession
15: Emerging Markets for Luxury Brands
16: Global Luxury Market

About The Author

Dr. Srinivasan R. Iyengar is an Associate Professor in the area of Strategy and Marketing at JBIMS, University of Mumbai having more than 20 years of experience in corporate, teaching, and research. He is also approved Ph.D. guide in the area of Management at University of Mumbai. He authored the book on Strategic Retail Management, Cases in Retail Management and Mall Management. He has published many articles, research papers, cases studies in national and international journals, magazines, and newspapers of repute. His recent case study has been published with Ivey Publication. He is consulted by many organisations in the area of Strategic Marketing and Retail Strategies. He can be reached at [email protected]

Dr. Sandeep Bhanot is an Associate Professor at SIES College of Management Studies, Nerul, Navi Mumbai. He is an Electronics Engineer from Mumbai University and a Management Graduate from Mumbai University. He has done his Ph.D. in Management from Mumbai University under the guidance of Dr. R. Srinivasan on the topic "A Study on the Purchase Behaviour of High-end Luxury Products". He has around 24 years of teaching experience in various subjects like Business Statistics, Operations Research, Decision Science, Research Methodology and Quantitative Models.

He has written over 50 research papers in various national and international journals, and has also presented over 25 research papers at various national and international conferences.

Dr. Adv. Harshul K Savla (MRICS) is a Principal Partner of M Realty (Suvidha Lifespaces) which has successfully completed more than 1.2 million sq.ft. in last 30 years across Mumbai City under the able leadership of Mr. Pramesh Rambhiya. CRISIL India recognized Dr. Harshul as "Young Thought Leader" and Realty NXT featured him as "Young Turk of Real Estate Sector". He has won the prestigious CREDAI-MCHI Golden Pillar Award in the category of Best Debutant Real Estate Developer and has been awarded "Young Achiever of the Year" by ET NOW, CNN News 18, ZEE Business, MAHARASHTRA Times, ABP News, MID DAY and Realty Quarter. He has worked as EA to Ramesh Nair, Former CEO and Country Head at JLL, India and has worked in the Wealth Management Team at TATA Capital where he was awarded the National Award for Exemplary Performance. He is a perfect blend of Corporate Experience along with stellar education credentials of Ph.D., LL.M, LL.B., MBA and BMS. He was awarded Doctorate (Ph.D.) for his Thesis on REITs (Real Estate Investment Trusts) which is first such thesis in India on the said subject and the Thesis is also available in the form of a book. Apart from this, he is an NSE Certified Market Professional – Level 4 and has done a course on "Strategic Real Estate Management" from ISB, Hyderabad.

He is "Co-Chairman: Statistics and Standards" at CREDAI National, which has more than 13,000 Real Estate Developers as its members and has presence in 217 cities (21 State Chapters). As a matter of fact, he is one of the youngest Office Bearer in the Managing Committee of CREDAI-MCHI wherein he is the Convener of Research and Analytics Wing, and looks into the Learning and Development Initiatives of CREDAI MCHI. He is also the National Committee Head of E-MasterClass at CREDAI National.

He is also an Amazon Best Selling Author and has authored one of Indias most comprehensive books on Real Estate Sector. Some of his books are: ERA Post RERA, Real Estate Laws, Reality of Realty, Real Estate Valuation, Affordable Housing, NBFC and HFC Crisis, Fractional Ownership and REITs, Insolvency and Bankruptcy Code, Self-Redevelopment and Reviving Stalled Projects, Luxury Retail and COVID-O-NOMICS. He regularly writes articles for fortnightly business magazine "Property House".

He is also a Visiting Faculty at the prestigious RICS School of Built Environment, Mumbai Campus. He teaches the subject "Real Estate Development Process" to Management Students at the Mumbai Campus. He is also Guest Lecturer at REMI – The Real Estate Management Institute, Mumbai. He was invited to conduct session on REITs in India for Developers Members of NAREDCO and was one of the youngest Member Developers to do so. He has also delivered a lecture at PEATA (I) on Future of Realty.

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