We have great pleasure in presenting the first edition "Digital Marketing" written for students of UG and PG courses. The subject matter is written in a simple an easily understandable language with sufficient support from real information.

The language of the book is simple and coverage of various unit is exhaustive with examples. This work is prepared as a basic material for the learners to know fully about - Digital Marketing . We have tired to make the book very useful for the students but still we will thankfully solicit and incinerate the suggestions of our readers. This title "Digital Marketing" provides them an opportunity to develop the skills necessary to meet the challenges.

This is an attempt to provide the students with through understanding of Practicals on Digital Marketing concepts. In writing this book we have benefited immensely from the studies of a number of books and the articles written by scholars spread over diversely.

Contents -

1. Introduction to Digital Marketing
2. Digital Marketing Environment
3. Research Environment
4. Customer Acquisition and Retention
5. Emerging Issues