Digital Marketing

ISBN Number : 978-93-5495-086-5

Student Price : Rs.325

Student Dollar Price : 13$

Book Edition : First

Year of Publication : 2021

No. Of Pages : 256

Book Weight :458

About The Book

We have great pleasure in presenting the first edition "Digital Marketing" written for students of UG and PG courses. The subject matter is written in a simple an easily understandable language with sufficient support from real information.

The language of the book is simple and coverage of various unit is exhaustive with examples. This work is prepared as a basic material for the learners to know fully about - Digital Marketing . We have tired to make the book very useful for the students but still we will thankfully solicit and incinerate the suggestions of our readers. This title "Digital Marketing" provides them an opportunity to develop the skills necessary to meet the challenges.

This is an attempt to provide the students with through understanding of Practicals on Digital Marketing concepts. In writing this book we have benefited immensely from the studies of a number of books and the articles written by scholars spread over diversely.

 

Contents -

1. Introduction to Digital Marketing
2. Digital Marketing Environment
3. Research Environment
4. Customer Acquisition and Retention
5. Emerging Issues

About The Author

Dr.Suplab K. Podder
MBA, M.Com., Ph.D,
Asst.Prof. & Head, Department of Commerce and Management,
Dayananda Sagar COllege of Arts, Science & Commerce, Bengaluru.

Dr. Arijit Roy
MBA, PGDM, UGC NET (JRF), Ph.D
Assistant Prof., & HOD,
St. Claret Institute of Management, Bengaluru.

Priya Vinod -

MBA, M.Phil, (Ph.D)

Associate Prof., Department of Management,

Acharya Bangalore B - School, Bengaluru.

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