Digital Business (Sem 1, Pune Univ)

ISBN Number : 978-93-5495-163-3

Student Price : Rs.525

Student Dollar Price : 21$

Book Edition : First

Year of Publication : 2021

No. Of Pages : 350

Book Weight :0

About The Book

The development of mobile, cloud solutions, social media use within firms and the extension of Internet applications to the "physical" through the Internet of Things (IoT) has favoured the link between "business" and "digital". As a result, large volumes of high velocity, complex and variable data (Big Data) are more and more stored; specific tools for data analysis are more and more needed leading to more digital transformations.

Besides the transformation of IT deployment, the adoption of such disruptive tools and technologies imposes additional challenges to firms that are pushed "to create new business models that consider and leverage the increased digitization" (Gebhart et al., 2016; Khare et al., 2017). Moreover, Challmo and Williams (2018) and earlier Gens (2016) expect that every (growing) enterprise will become a "digital native in the way its executives and employees think and how they operate".

To highlight this interrelation between "business" and "digital", this book focuses on examining the concept of digitalization which is related, according to Gartner (2017), to the use of digital technologies to improve businesses, and create new revenues and value-producing opportunities. Thus, digitalization allows organizations to change their business model and value chains with the use of disruptive technologies and digital data in the digital economy (Skilton, 2016). Such business transformations should be understood and mastered by providing practical tools and frameworks to assist managers in dealing with digitalization challenges. In this book, a special focus will be on transitional economies facing big concerns and challenges linked to unexpected events and additional global pressures. Digitalization and digital transformation can be, at the time, sources of opportunities and risks for such economies when dealing with globalization challenges.

To organize this process, the text is divided into five chapters.

In the context of the above backdrop, it is heartening to note that the subject "106 - Digital Business" is included by Pune University in its MBA curriculum in its new 2019 syllabus.


Contents -

1. Electronic Commerce
2. Mobile Commerce, Social Commerce and IoT
3. Digital Business Ecosystem
4. Digital Business Applications - I
5. Digital Business Applications - II

About The Author

Dr. Jyoti Mishra has worked extensively on academic administration at various capacities in reputed Pune-based B-Schools. She hails from the holy city of Varanasi and completed her Bachelors, Masters and Doctoral degrees from Banaras Hindu University (BHU – a Central University). She possesses consistently high academic record during her studies and received many awards in both academics and co-curricular activities. Her area of interest is Marketing and Finance specialization subjects and Market Research. She has presented/ published fourteen research papers in reputed peer reviewed in national and international journals and edited books. She comes with rich teaching experience of around 21 years and 4 months at Masters and Undergraduate levels. Presently, she is a Senior Faculty and also looking after the Alumni network at the School of Commerce, MIT-WPU.

Dr. Vaibhav Patil is a Doctorate in Management Studies. He has a vast experience of 10 years in Academics and 2 years in Industry. Industry experience includes companies like Infosys and ICICI. He is actively involved in teaching, research and training activities. As far as his academic credentials are concerned, he has published 27 research papers in various journals of national and international repute. As an active member, he has attended various conferences and workshops.

Dr. Bhuvanesh Kumar Sharma is a Doctorate in Management from Jiwaji University Gwalior Madhya Pradesh. He is serving student community since 10 years in teaching and mentoring. As an active researcher, he has contributed in the field of social media, e-learning, e-commerce adoption and purchase intention and published/presented 35 research articles in Scopus/ABDC journals. He is actively participated in FDPs and workshops organized by IITs/IIMs.

Prof. Nanda Das is a Post Graduate in Management Studies. She has vast experience of 10 years in academics. She is actively involved in teaching, research and training activities. As far as her academic credentials are concerned, she has published research papers in various journals of national and international repute.

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