Economics for Business

Student Price : Rs.398

Student Dollar Price : 16$

Book Edition : First

Year of Publication : 2021

No. Of Pages : 312

Book Weight :396

About The Book

The author has great pleasure in presenting this edition of "Economics of Business". At the undergraduate level, a student of economics is expected to grasp the basic concepts of microeconomics as well as some concepts of macroeconomics.

In the first 20 chapters , the book exhaustively deals with the substance of macroeconomics - the theory of customer's behaviour, production, product pricing and the pricing of factors- rent, wages, interest and profit including theories of factors shares.

The remaining chapters, cover such selected topics of macroeconomics as National Income, Issue of Public Finance and Budgetary Policy together with a comprehensive exposition of Economic Systems.


Contents -

1. Nature of Economic Analysis
2. Economics for Business
3. Consumer’s Behaviour (Marginal Utility Analysis Cardinal Approach)
4. Indifference Curve Analysis
5. Elasticity of Demand
6. Elasticity of Supply
7. Factors of Production
8. Theory of Production
9. Cost of Production
10. Forms of Market
11. Pricing : Perfect Competition
12. Equilibrium of the Firm and Industry
13. Monopoly
14. Monopolistic Competition

About The Author

Professor D.M. Mithani has a Masters Degree in Economics and a Ph.D. in Banking and Finance from the University of Mumbai.

Dr. Mithani has teaching experience of over five decades serving in India at the University of Mumbai and the Narsee Monjee Institute of Management Studies (NMIMS), Mumbai, besides his long-term association with the Universiti Utara Malasiya (UUM) at Malasiya and the Prince of Songkhla University (PSU) (Hatyai) and Thaksai University (Songkhla) at Thailand. He is also Adjunct Professor at Oriental Institute of Management, Vashi, Navi Mumbai. He was an elected member of the Executive Committee of the Indian Economic Association during 1988-1994. He is also having a honoured position of being an Professor Emeritus at the L.J. Institute of Business Management.

Dr. Mithani is a prolific writer. He has contributed widely to many journals, national and international seminars and conferences. He has published over 50 books in the field of Economics and Management. His latest publications include: Beyond Rhythms of Management, Management Economics, International Economics and Global Trade and Finance.

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