Strategic Management

Student Price : Rs.375

Student Dollar Price : 15$

Book Edition : First

Year of Publication : 2021

No. Of Pages : 288

Book Weight :370

About The Book

We have great pleasure in presenting the first edition "Strategic Management" written for students of UG and PG courses. The subject matter is written in a simple and easily understandable language with sufficient support from real information

The language of the book is simple and the coverage of various unit is exhaustive with examples. This work is prepared as a basic material for the learners to know fully about Strategic Management. We have tried to make the book very useful for the students but still we will thankfully solicit and incorporate the suggestions of our readers. This title "Strategic Management" provides them an opportunity to develop the skills necessary to meet the challenges


Contents -

1.  Introduction
2.  External Analysis
3.  Internal Analysis
4.  Strategy Foundation
5.  Strategy Implementation
6.  Strategic Control

About The Author

Dr. T.P. Renuka Murthy -

M.Com, M.Phil, Ph.D.

Professor, Department of Management,

GSSS Institute of Engineering and Technology for Women,


A. Ravi
MBA, M.Phil, Ph.D, D.Litt
Director Academics,
KOSHYS Group of Institution, Bengaluru.

Guru Raj Phatak
Asst. Professor, Department of Management Studies,
GM Institute of Technology, Davangere

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