Advertising (Sem 2, AP Univ)

ISBN Number : 978-93-5495-139-8

Student Price : Rs.220

Student Dollar Price : 9$

Book Edition : First

Year of Publication : 2021

No. Of Pages : 248

Book Weight :322

About The Book

We have great pleasure in presenting the first edition "Advertising" written for students of UG courses. The subject matter is written in a simple and easily understandable language with sufficient support from real information.

The language of the book is simple and the coverage of various unit is exhaustive with examples. This work is prepared as a basic material for the learners to know fully about Advertising. We have tried to make the book very useful for the students but still we will thankfully solicit and incorporate the suggestions of our readers. This title "Advertising" provides them an opportunity to develop the skills necessary to meet the challenges.

Contents

1. Introduction of Advertising Concepts
2. Role of Advertising Agencies and their Responsibilities
3. Types of Advertising
    Solved Model Question Papers
    Last Minute Revision (LMR)

About The Author

Ch. Jayasankarprasad,
MBA, MIMA, MAMA, Ph.D
Senior Asst. Professor of Marketing,
Dept. of Business Management,
Krishna University (State Govt. of A.P.),
Rudravaram, Machilipatnam Krishna Dist. A.P.

Dr. K. Ratna Manikyam -

M.Com, MBA, M.Phil., Ph.D.,

Asst. Professor, & Head,

Department of Commerce,

Government College (Autonomous),

Rajamahendravaram, E.G. Dt. (AP).

Dr. G. Chandrayya -
M.Com., B.Ed., Ph.D.
"State Best Teacher Awardee",
Head, Department of Commerce,
GIET Degree College,
NH-16, Chaitanya Knowledge City,
Rajahmahendravaram.

Madhu Padala -

M.Com., BL, MA, PGDES, PGDCA, (Ph.D.),

Lecturer in Commerce,

M.R. College (A), Vizianagaram.

Book Reviews

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