Modern Marketing (Sem 1, Bengaluru North Univ (NEP))

ISBN Number : 978-93-5495-280-7

Student Price : Rs.235

Student Dollar Price : 9$

Book Edition : First

Year of Publication : 2021

No. Of Pages : 266

Book Weight :356

About The Book

We have great pleasure in presenting First edition "Modern Marketing" written for students of UG courses. The related matters are written in a simple and easily understandable.

This volume is an attempt to provide the students with thorough understanding of Modern Marketing. We have presented the subject matter in a systematic manner with liberal use of charts and diagrams where ever necessary so as to make it interesting and sustain students interest.


Contents -

Module: 1 - Introduction to Marketing
Module: 2 - Consumer Behaviour and Market Segmentation
Module: 3 - Marketing Mix
Module: 4 - Recent Developments in Marketing
Skill Developments Activities

About The Author

Chetana M.R. -

MBA, M.Com, PGDHRM, M.Phil

Associate Prof., Department of Commerce and Management,

Seshadripuram Academy of Business Studies, Bengaluru.

Mohammad Khizerulla -

M.Com, (Ph.D)
Asst. Professor, Department of Commerce,
Al-Ameen Arts, Science and Commerce College, Bengaluru.

N. Bharathi -

M.Com, MBA, PGDCA, (Ph.D)


Indo Asian Academy Degree College & PG Centre, Bengaluru.

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