Business Policy and Strategic Management

ISBN Number : 978-93-5202-355-4

Student Price : Rs.675

Student Dollar Price : 27$

Library Price : Rs.950

Library Dollar Price : 38$

Book Edition : Fourth

Year of Publication : 2019

No. Of Pages : 450

Book Weight :586

About The Book

This book, very comprehensive and concise, explains the subject matter of Business Policy and Strategic Management in the Indian context. The style is very lucid so that even who do not have any academic background of Management can easily follow it.

There is a profuse use of Indian through out the text. The book also contains a number of Case Studies of Indian companies which are illustrative by themselves and are also ideal for discussion in groups.


Contents :

1. Strategic Management: An Introduction
2. Vision, Mission and Objectives
3. Social, Environmental and Economic Responsibilities of Business
4. Corporate Governance
5. Business Environment
6. Environmental Forecasting and Analysis
7. SWOT Analysis and Strategy Formulation
8. Strategy Implementation
9. Strategy and Structure
10. Strategy Evaluation and Control
11. Portfolio Strategy
12. Competitive Analysis and Strategies
13. Corporate Level Generic Strategies
14. Business Growth
15. Mergers and Acquisitions
16. Turnaround Management and Corporate Restructuring
17. Globalisation
18. Functional Strategies
19. Knowledge Management
20. Management of Change

About The Author

Dr. Francis Cherunilam, a postgraduate in Economics and Management and a doctorate in the area of International Business, was Director of School of Management Studies, Cochin University of Science and Technology and some other B-Schools. He was earlier on the faculties of the Department of Postgraduate Studies and Research in Economics and the Department of Management Science, University of Mysore. He also had a short stint at the Indian Institute of Management, Kozhikode, as Professor and Chairman, Marketing Area. Currently, he is Dean, Viswajyothi School of Management Studies.

Dr. Cherunilam is a prolific writer and has to his credit more than 50 books and 250 research papers and articles spanning over Management, Economics, Demography and Habitat. His popular books include Industrial Marketing, International Business, Strategic Management, Global Economy and Business Environment, Business and Government, International Business Environment, Two Decades of LPG and Economic Reforms in India and Abroad. The Garyounis University, Libya, has published the Arabic version of his International Economics. Some of his works have been published in Hindi too. He contributes a regular feature entitled Corporate Scene to the quarterly journal Organisational Management. Several of his books are best sellers in the respective areas.

He has been a consultant to several public and private organisations and Director of some companies. He is a member of Management Committee of Kerala Management Association and Indian Society for Training and Development; founder member and chairman, Socio-Economic and Management Research Institute and founder member, Indian Professional Congress.

He is a winner of the first Air India Excellence Award for Teachers.

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