Management Principles and Applications (Sem 1, NEP Karnataka)

ISBN Number : 978-93-5495-408-5

Student Price : Rs.240

Student Dollar Price : 10$

Book Edition : First

Year of Publication : 2021

No. Of Pages : 248

Book Weight :348

About The Book

It gives us immense pleasure to place in your hand a book titled "Management Principles and Applications" prepared according to the Curriculum Framework for Four-Year Undergraduate Programme in Commerce (Common Framework for all B.Com. and BBA Courses), to be implemented from the A.Y. 2021-22, drafted by the Expert Committee constituted by Karnataka State Higher Education Council, Bangaluru,.

The book has been written in simple language keeping in mind the comprehension level of the Undergraduate students. The book has been divided in Ten Chapters based on the Five Modules included in the Syllabus.


Contents -

1: Introduction to Management
2: Evolution of Management Thoughts
3: Planning and Decision-making
4: Environmental Analysis and Diagnosis
5: Organising - I
6: Organising - II
7: Staffing and Motivating
8: Leadership and Communication
9: Controlling
10: Co-ordination

About The Author

(Late) Professor S.A. Sherlekar was Professor and Head of the Department of Business Management in R.A. Podar College of Commerce and Economics, Matunga, Mumbai. He was a brilliant academician and held Masters Degrees in Arts and Commerce. He wrote the first book on Marketing Management in the year 1981 when there was hardly any other Indian books on Marketing Management. Since then, the title has gone through successful revised editions and reprints showing the popularity of the book. His other books include "Principles of Business Management", "Modern Business Organisation and Management", "Global Marketing Management" and "Management - Value Oriented Holistic Approach".

Dr. Khushpat S. Jain -

Associate Professor,

Ph.D. (Banking), MBA (Human Resource Management),

M.Com. (Banking and Finance), M.A. (Economic and Political Science), NET, SET.

Dr. Apeksha N. Jain -

Visiting Faculty,

Ph.D. (Commerce), M.Phil. (Commerce),

M.Com. (BusinessManagement),

M.B.A. (Human Resource Management).

Viplav K. Jain -


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