Principles of Marketing (Sem 1, Bangalore Univ (NEP))

ISBN Number : 978-93-5495-587-7

Student Price : Rs.275

Student Dollar Price : 11$

Book Edition : First

Year of Publication : 2021

No. Of Pages : 252

Book Weight :328

About The Book

We have great pleasure in presenting First edition "Principles of Marketing" written for students of UG courses. The related matters are written in a simple and easily understandable.

This volume is an attempt to provide the students with thorough understanding of Principles of Marketing. We have presented the subject matter in a systematic manner with liberal use of charts and diagrams where ever necessary so as to make it interesting and sustain students interest.


Contents -

1. Introduction to Marketing
2. Consumer Behavior and Market Segmentation
3. Product and Pricing Strategy
4. Marketing Channels & Promotional Strategy
5. Advancements in Marketing

About The Author

Rekha M.P. -

MBA, M.Phil.,

Assistant Professor, Department of Management,

Dayananda Sagar College of Arts, Science & Commerce, Bengaluru.

Dr. Pruthvi N. -

M.Com., PGDM, Ph.D

Asst. Professor, Dept. of Commerce and Management,

Surana Evening College,

Southend Campus, Bengaluru.

Dr. Leelavathi N. -

M.Com., PGDBA, NET, JRF, Ph.D.

Asst. Professor, Dept. of Commerce,

Govt. First Grade College, Vijayanagar, Bengaluru.

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