Principles of Marketing (Sem 1, NEP)

ISBN Number : 978-93-5495-567-9

Student Price : Rs.225

Student Dollar Price : 9$

Book Edition : First

Year of Publication : 2021

No. Of Pages : 194

Book Weight :266

About The Book

We have great pleasure in presenting First edition "Principles of Marketing" written for students of UG courses. The related matters are written in a simple and easily understandable.

This volume is an attempt to provide the students with thorough understanding of Principles of Marketing. We have presented the subject matter in a systematic manner with liberal use of charts and diagrams where ever necessary so as to make it interesting and sustain students interest.


Contents -

1. Introduction to Marketing
2. Consumer Behavior and Market Segmentation
3. Product and Pricing
4. Promotion and Distribution
5. Recent Developments in Marketing
Last Minute Revision (LMR)

About The Author

Dr. H. Ramakrishna -


Government First Grade College,

Kurugodu, Ballari.

Dr. Venkatanarayana Miriyam -

Asst., Professor in Commerce and Management,

Government Degree College, Sindhanur.

Dr. Shiveshankar -

HOD, Dept., of Commerce,

Siddashree Degree College, Aland.

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