Principles of Marketing (Sem 1, NEP Karnataka)

ISBN Number : 978-93-5495-473-3

Student Price : Rs.235

Student Dollar Price : 9$

Book Edition : First

Year of Publication : 2021

No. Of Pages : 266

Book Weight :356

About The Book

We have great pleasure in presenting First edition "Principles of Marketing" written for students of UG courses. The related matters are written in a simple and easily understandable.

This volume is an attempt to provide the students with thorough understanding of Principles of Marketing. We have presented the subject matter in a systematic manner with liberal use of charts and diagrams where ever necessary so as to make it interesting and sustain students interest.


Contents -

1. Introduction to Marketing
2. Consumer Behavior and Market Segmentation
3. Product and Pricing
4. Promotion and Distribution
5. Recent Developments in Marketing

About The Author

Rekha M.P. -

MBA, M.Phil.,

Assistant Professor, Department of Management,

Dayananda Sagar College of Arts, Science & Commerce, Bengaluru.

Vidhya P.

Asst. Prof. Department of Computer Science

Seshadripuram First Grade College, Bengaluru.

Dr. K. Jayalakshmamma –

M.Com, MBA, Ph.D

Asst. Prof., Department of Commerce & Management,

Govt. R.C. College, Bengaluru.

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