Business Organisation and Market Dynamics

ISBN Number : 978-93-5433-495-5

Library Price : Rs.1295

Library Dollar Price : 52$

Book Edition : First

Year of Publication : 2022

No. Of Pages : 340

Book Weight :598

About The Book

Covid-19 has impacted heavily on all business organisations. Even personal lives are disrupted. After the emergence of Covid-19 sometime in November-19, Volatility and uncertainty is still continued in all economics of the world. Till such time the vaccination or cure is available, the onslaught of this pandemic continues. As covid spree continues, business organisations have to structure their operational models to survive and recover investment losses. Drivers of business will have to implement contingency plans to have atleast break-even. But anxiety continues.

Recovery path looks to be very tough. because, organisations until change their behaviours, cannot easily recover. Willingness to adapt new behaviours can only help organisations to come out of severity of recession caused by covid-19.

Prior to the appearance of Covid-19 on the business scene, business organisations existed in an environment that was complex in nature and for many marginal organisations it was a question of survival. Business organisations can survive and prosper, if they adapt new survival models, which mainly focuses on honesty, ethics and value system. This is what we refer to "new behaviour".

In this brief backdrop of Covid-19 impact on business organisations, an attempt is made in this title "Business Organisation and Market Dynamics" to help students studying at degree level of business education, to understand the basis of various forms of business entities, their management, market forces, structure, and their behaviour and more particularly of financial markets. If these basis are understood, students and learners can think of practical perspectives of the said aspect which enrich their decision-making power and facilitate the preparation of contingency business plan to overcome the disastrous situation caused by Covid-19.

This work is produced keeping in view the learning content prescribed by various universities of Karnataka, including the syllabus of 1st semester B.Com., of newly formed Bangalore University.


Contents -

Unit I: Forms of Business Entities
1. Business Organisation - I (Sole Trading Concern)
2. Business Organisation - II (Partnership Firm)
3. Formation of Company
Unit II: Formation of Joint Stock Companies
4. Formation of Company
5. Documents of Company
6. Capital of Company
Unit III: Management of Joint Stock Companies
7. Management of Company
8. Company Secrtetary
9. Company Meeting
10. Corporate Governance
Unit IV: Market Forces, Structure and Behaviour
11. Demand Analysis
12. Law of Supply
13. Market Structure
14. Monoploy
15. Monopolistic Competition
16. Oligopoly and Duopoly
Unit V: Financial Market
17. Financial Markets
Business Lab Activities

About The Author

Prof. H.R. Appannaiah, is an erudite scholar and a prolific writer. He has promoted educational institutions and has a teaching experience of over 50 years, serving in the capacity of professor, principal and the director of postgraduate center. He has widely traveled abroad and has presented many research papers in national and international conferences. He has authored over 90 titles on Commerce and Management subjects, catering to the needs of graduate and postgraduate studies in Commerce and Management. He is a member of Federation of Chambers of Commerce and Industry in Karnataka and has served as Chairman of Business Education Committee, besides being the member of International Trade Committee, IT Committee and Tourism Committee. He has founded Federation of Teachers` Councils of Commerce and Management in Karnataka to revamp business education. As a Founder President, he has contributed to give a new turn to business education in Karnataka. At the instance of the Federation, Government of Karnataka appointed a high-powered committee to restructure business education in Karnataka for which he was appointed as a member.

His contribution to commerce and management literature in KANADA (state language) is immeasurable. Glossary of business concepts in Kannada covering over 4,000 concepts on Finance, Marketing, HRM and Accounting authored by him is an academic marvel. This work is acclaimed as a classic literature of its own kind on Commerce and Management in Kannada.

Tumkur University has conferred on Prof. H.R. Appannaiah, Doctor of Letters for his thesis on business education. Considering his contribution to business education, Tumkur University (Karnataka) has honored him by conferring "Honorary Professor of Management".

D.N. Soumya, PGDBA, (Ph.D),
Associate Professor,
Department of Commerce and Management,
Seshadripuram Academy of Business Studies
Kengeri Satellite Town, Bengaluru.

Mr. H.A. Bhaskar is a service professional working for Karnataka Beverages Corporation Ltd., Bengaluru. He holds B.Sc. degree and MBA in Materials Management from Indian Institute of Materials Management, besides holding PG Diploma in Materials Management from the same Institute. He has over 25 years of experience and has 16 titles to his credit on Commerce and Management subjects.

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