Principles of Marketing (Sem 1, Tumkur Univ (NEP))

ISBN Number : 978-93-5495-506-8

Student Price : Rs.225

Student Dollar Price : 9$

Book Edition : First

Year of Publication : 2021

No. Of Pages : 232

Book Weight :308

About The Book

We have great pleasure in presenting First edition "Principles of Marketing" written for students of UG courses. The related matters are written in a simple and easily understandable.

This volume is an attempt to provide the students with thorough understanding of Principles of Marketing. We have presented the subject matter in a systematic manner with liberal use of charts and diagrams where ever necessary so as to make it interesting and sustain students' interest.


Contents -

1. Introduction to Marketing
2. Consumer Behaviour & Market Segmentation
3. Product & Pricing
4. Promotion and Distribution
5. Recent Developments in Marketing

About The Author

B. Shekhar
M.Com, MBA , M. Phil, Ph.
Professor, Department of Studies and Research in Commerce,

Tumkur University, Tumkuru.

T. D. Vasantha -

M. Com, M.Phil

Associate Prof. and Head, Department of Commerce and Management,

Govt. First Grade College, Tumakuru.

Mallikarjuna Prasanna S. S. -

M.Com., M.Phil, PGDBA

Associate Prof. and HOD of Commerce,

Pallagatti Adavappa Arts & Commerce First Grade College, Tiptur.

Haseeba Khanam -

M.Com., M.Phil.

Asst. Prof., Department of Commerce,

Govt. First Grade College for Arts, Science & Commerce, Sira.

Chandana N. R. -

MBA, M.Phil, M.Com., PGDIBO, (Ph.D)

Assistant Prof. HOD of Commerce and Management,

Sri Siddharatha Institute of Business Management, Tumkur.

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