Export Marketing

ISBN Number : 978-93-5142-507-6

Student Price : Rs.225

Student Dollar Price : 9$

Book Edition : First

Year of Publication : 2013

About The Book

Jawaharlal Nehru said Export or Perish – a clarion call given to increase the foreign exchange earnings of India. At that point of time, the progress of the newly independent nation highly depended on import. Imports required foreign exchange. The only way of earning foreign exchange was to increase export. Export Marketing is thus an extremely important aspect of trade. Each country has different culture, taste and preference. It is essential to understand the foreign markets, their peculiarities and government procedures. Needs and wants of the consumers in different societies differ. A marketer needs to understand the consumer behaviour and modify the products as per the needs of the consumers. Keeping all these aspects in mind, this book will immensely help the exporters entering new markets. It will also help students studying export marketing.

Contents :

1. Introduction to Export Marketing
2. Export Marketing Organisations
3. Export Policy Decisions of a Firm
4. Product Planning
5. Export Costing and Pricing
6. Export Finance
7. Export Financial Institutions

About The Author

Neelam Arora is associated with the teaching profession since the last thirty years, teaching variety of subjects to graduate and post-graduate students. These subjects include Human Resource Management, Export Marketing, Advertising and Organizational Behaviour. She has completed her Ph.D. In the study of Diamond Trade from India, under the guidance of Dr. R.R. Khan from the University of Mumbai. She has presented a number of Research Papers and Research Articles in a number of International and National Conference. Many of these Research Paper and Research Articles have been published in Research Volumes and Research Journals. She has also chaired Technical Sessions in a number of Conferences. Presently, she is working as in-charge Principal of Lala Lajpatrai College, Mahalaxmi, Mumbai.

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