Indian Diamond Industry - Problems and Prospects

ISBN Number : 978-93-5142-502-1

Student Price : Rs.250

Student Dollar Price : 10$

Book Edition : First

Year of Publication : 2014

About The Book

Women are main consumers of diamond. However, they are unable to understand the right source of buying diamond and the right kind of diamond to be purchased. The flaws in a diamond cannot be seen with the naked eye. Gold is the preferable metal for investment. People do not consider diamonds as an investment. This book will show that diamonds are a good investment. It will also be a guide to the consumers in making a right choice of diamond.

Contents :

1. Introduction
2. Consumer Behaviour in Indian Diamond Industry
3. Issues, Problems and Challenges of the Indian Diamond Industry
4. Findings, Conclusions and Suggestions

About The Author

Neelam Arora is associated with the teaching profession since the last thirty years, teaching variety of subjects to graduate and post-graduate students. These subjects include Human Resource Management, Export Marketing, Advertising and Organizational Behaviour. She has completed her Ph.D. In the study of Diamond Trade from India, under the guidance of Dr. R.R. Khan from the University of Mumbai. She has presented a number of Research Papers and Research Articles in a number of International and National Conference. Many of these Research Paper and Research Articles have been published in Research Volumes and Research Journals. She has also chaired Technical Sessions in a number of Conferences. Presently, she is working as in-charge Principal of Lala Lajpatrai College, Mahalaxmi, Mumbai.

Book Reviews

Login Form