International Marketing

ISBN Number : 978-93-5367-055-9

Student Price : Rs.540

Student Dollar Price : 22$

Library Price : Rs.1050

Library Dollar Price : 42$

Book Edition : Sixteenth

Year of Publication : 2021

No. Of Pages : 500

Book Weight :506

About The Book

The discipline of International Marketing is gaining more and more importance with the advancing universal liberalization and the concomitant globalization. This book, acclaimed for its succinct treatment of the subject and lucid style, provides a comprehensive picture of the various aspects and dimensions of trends in International Marketing with an Indian perspective.

The book is patterned after the Model Curriculum recommended by the UGC and it covers the syllabi of the International Marketing paper of different courses such as MBA, MIB/M.B.A. (International Marketing), MEC (Master of E-Commerce), M.Com., M.M. (Master of Marketing), BIB (Bachelor of International Business), BM (Bachelor of Marketing), etc.

The text is supplemented with a number of cases.


Contents :

1. International Marketing: An Introduction
2. International Marketing Environment
3. MNCs and International Business
4. International Marketing Intelligence
5. Market Selection
6. Market Entry Strategies
7. International Organisation
8. Market Coverage Strategies
9. International Product Decisions
10. International Pricing
11. International Distribution
12. International Promotion
13. Export Finance
14. Export Risk Insurance
15. Quality Control and Pre-Shipment Inspection
16. Trade in Services
17. Technological Developments and International Marketing
18. International Negotiations
19. Trade Policy and Regulation of India
20. Export Promotion
21. Trade And Bop of India
22. Export Procedures and Documents
23. Some Issues In International Business
- Annexures
- Cases

About The Author

Dr. Francis Cherunilam, a postgraduate in Economics and Management and a doctorate in the area of International Business, has been closely associated with several reputed educational institutions, professional bodies and business enterprises.

He started his career in the Department of Postgraduate Studies and Research in Economics, University of Mysore and later shifted to the Department of Management Science of the same University. He served as Director, School of Management Studies, Cochin University of Science and Technology; Director, Albertian Institute of Management, Cochin; Kochi Business School, Cochin; Director, Mangalam School of Management Studies, Ettumanoor and HOD and Dean, Viswajyothi School of Management Studies, Vazhakulam (Muvattupuzha). He also had a short stint at the Indian Institute of Management, Kozhikode (IIMK), as Professor and Chairman, Marketing Area.

Dr. Cherunilam is a prolific writer and has to his credit more than sixty books and more than 250 research papers and articles spanning over Management, Commerce, Economics, Sociology, Public Administration, Demography, Habitat, etc. He was the first one in India to author a book on Business Environment. The book International Business (PHI Learning) got a best-seller book award. The Garyounis University, Libya, has published the Arabic version of his International Economics, the English edition of which has been published by McGraw-Hill Education. His other popular books include Business and Government, Strategic Management, Industrial Marketing, International Marketing, Two Decades of LPG, International Business Environment, International Trade and Export Management etc. Several of the books are best-sellers in the respective areas and are recommended for various courses by UGC and AICTE and universities and institutes throughout the country.

Dr. Cherunilam has been a member of the Board of Directors of some firms and has been a consultant to several public and private organisations. He is founder editor of some reputed journals.

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