International Marketing

ISBN Number : 978-93-5367-055-9

Student Price : Rs.540

Student Dollar Price : 22$

Library Price : Rs.1050

Library Dollar Price : 42$

Book Edition : Sixteenth

Year of Publication : 2021

No. Of Pages : 500

Book Weight :506

About The Book

The discipline of International Marketing is gaining more and more importance with the advancing universal liberalization and the concomitant globalization. This book, acclaimed for its succinct treatment of the subject and lucid style, provides a comprehensive picture of the various aspects and dimensions of trends in International Marketing with an Indian perspective.

The book is patterned after the Model Curriculum recommended by the UGC and it covers the syllabi of the International Marketing paper of different courses such as MBA, MIB/M.B.A. (International Marketing), MEC (Master of E-Commerce), M.Com., M.M. (Master of Marketing), BIB (Bachelor of International Business), BM (Bachelor of Marketing), etc.

The text is supplemented with a number of cases.


Contents :

1. International Marketing: An Introduction
2. International Marketing Environment
3. MNCs and International Business
4. International Marketing Intelligence
5. Market Selection
6. Market Entry Strategies
7. International Organisation
8. Market Coverage Strategies
9. International Product Decisions
10. International Pricing
11. International Distribution
12. International Promotion
13. Export Finance
14. Export Risk Insurance
15. Quality Control and Pre-Shipment Inspection
16. Trade in Services
17. Technological Developments and International Marketing
18. International Negotiations
19. Trade Policy and Regulation of India
20. Export Promotion
21. Trade And Bop of India
22. Export Procedures and Documents
23. Some Issues In International Business
- Annexures
- Cases

About The Author

Dr. Francis Cherunilam, a postgraduate in Economics and Management and a doctorate in the area of International Business, was Director of School of Management Studies, Cochin University of Science and Technology and some other B-Schools. He was earlier on the faculties of the Department of Postgraduate Studies and Research in Economics and the Department of Management Science, University of Mysore. He also had a short stint at the Indian Institute of Management, Kozhikode, as Professor and Chairman, Marketing Area. Currently, he is Dean, Viswajyothi School of Management Studies.

Dr. Cherunilam is a prolific writer and has to his credit more than 50 books and 250 research papers and articles spanning over Management, Economics, Demography and Habitat. His popular books include Industrial Marketing, International Business, Strategic Management, Global Economy and Business Environment, Business and Government, International Business Environment, Two Decades of LPG and Economic Reforms in India and Abroad. The Garyounis University, Libya, has published the Arabic version of his International Economics. Some of his works have been published in Hindi too. He contributes a regular feature entitled Corporate Scene to the quarterly journal Organisational Management. Several of his books are best sellers in the respective areas.

He has been a consultant to several public and private organisations and Director of some companies. He is a member of Management Committee of Kerala Management Association and Indian Society for Training and Development; founder member and chairman, Socio-Economic and Management Research Institute and founder member, Indian Professional Congress.

He is a winner of the first Air India Excellence Award for Teachers.

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