Entrepreneurship (Sem 2, NEP (Karnataka))

ISBN Number : 978-93-5596-465-6

Student Price : Rs.290

Student Dollar Price : 12$

Book Edition : First

Year of Publication : 2022

No. Of Pages : 267

Book Weight :0

About The Book

Entrepreneurship is challenging as well as rewarding activity, particularly for youths of the country. Considering the importance of the study of entrepreneurship development at the degree level, BBA and B.Com course of universities of Karnataka have introduced "Entrepreneurship" as a subject of study. The study includes various aspects of entrepreneurship such as traits and qualities of entrepreneurs, MSME sector in India, procedure to be followed to start a new business, preparation of business plan and development of business model, institutional assistance in India for entrepreneurs, etc.

"Entrepreneurship" covers the above stated aspects which satisfy the needs of curriculum of BBA of Karnataka University. Student and other readers will have a first hand knowledge about entrepreneurship, by reading this book.

 

Contents -

1. Introduction to Entrepreneurship
2. Theories of Entrepreneurship
3. Business Plan
4. Institutional Assistance for Entrepreneurship - I (Financial Institutions)
5. Institutional Assistance for Entrepreneurship - II (Non-financial Institutions)
6. Specialised Institutions Supporting Entrepreneurs
7. Entrepreneurial Development Programme
8. Entrepreneurship in Start-ups
9. New Business Venture-I (Selection Process)

About The Author

Prof. H.R. Appannaiah, is an erudite scholar and a prolific writer. He has promoted educational institutions and has a teaching experience of over 50 years, serving in the capacity of professor, principal and the director of postgraduate center. He has widely traveled abroad and has presented many research papers in national and international conferences. He has authored over 90 titles on Commerce and Management subjects, catering to the needs of graduate and postgraduate studies in Commerce and Management. He is a member of Federation of Chambers of Commerce and Industry in Karnataka and has served as Chairman of Business Education Committee, besides being the member of International Trade Committee, IT Committee and Tourism Committee. He has founded Federation of Teachers` Councils of Commerce and Management in Karnataka to revamp business education. As a Founder President, he has contributed to give a new turn to business education in Karnataka. At the instance of the Federation, Government of Karnataka appointed a high-powered committee to restructure business education in Karnataka for which he was appointed as a member.

His contribution to commerce and management literature in KANADA (state language) is immeasurable. Glossary of business concepts in Kannada covering over 4,000 concepts on Finance, Marketing, HRM and Accounting authored by him is an academic marvel. This work is acclaimed as a classic literature of its own kind on Commerce and Management in Kannada.

Tumkur University has conferred on Prof. H.R. Appannaiah, Doctor of Letters for his thesis on business education. Considering his contribution to business education, Tumkur University (Karnataka) has honored him by conferring "Honorary Professor of Management".

Dr. Madhu S., hailing from Bengaluru (Karnataka State), had his primary and higher education in Bengaluru. He obtained M.Com. and MBA with Finance as specialization stream from Kuvempu University, Shimoga, Karnataka. He has been awarded Ph.D. Degree in Management from Rayalaseema University. He is specialized in the areas of Information Technology, Business Analytics, Accounting Information System, MIS, Forensic Accounting, RDBMS, Web Designing, Research Methodology, Statistics, SPSS, Advanced Excel, Management, Strategic Management, etc. Along with academic and research experiences, he has more than thirty years of industry and teaching experience. He has authored more than 25 books in Commerce and Management area, 2 edited books and published more than 12 research papers in reputed journals. He is a Resource Person on Information Technology, Research Methodology, SPSS, Advanced Excel, etc. He is also a research and academic consultant. He is also the Member of Board of Studies and Board of Examination in various Universities and Colleges. Presently, he is working as Invited Professor in Department of Studies and Research in Commerce, Tumkur University, The National College, Jayanagar and various other B-Schools in Bengaluru.

Mr. H.A. Bhaskar is a service professional working for Karnataka Beverages Corporation Ltd., Bengaluru. He holds B.Sc. degree and MBA in Materials Management from Indian Institute of Materials Management, besides holding PG Diploma in Materials Management from the same Institute. He has over 25 years of experience and has 16 titles to his credit on Commerce and Management subjects.

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