Retail Management (Sem 2, NEP (Karnataka))

ISBN Number : 978-93-5596-627-8

Student Price : Rs.230

Student Dollar Price : 9$

Book Edition : First

Year of Publication : 2022

No. Of Pages : 248

About The Book

We have great pleasure in presenting First edition "Retail Management" written for students of UG courses. The related matters are written in a simple and easily understandable.

This volume is an attempt to provide the students with thorough understanding of Techniques of Cost Control. We have presented the subject matter in a systematic manner with liberal use of charts and diagrams where ever necessary so as to make it interesting and sustain students' interest.

 

Contents -

1. Introduction to Business
2. Consumer Behaviour in Retail Business
3. Retail Operations
4. Retail Marketing Mix
5. Information Technology in Retailing

About The Author

Sunil B. Rao -
MBA, TM & D. (Ph.D)
Principal
International Academy of Mgt. and Enterpreneurship, Bengaluru.

Dr. Priya Srinivasa -

PGDIM, PGDHRM, MBA, M.Com., NET, M.Phil, Ph.D

Associate Prof., Department of Commerce and Management,

BMS College of Commerce and Management, Bengaluru.

K. Srilatha -

MBA, M.Com., PGDIBO, UGC-NET, Ph.D

Principal,

St. Georage College of Management and Science, Bengaluru.

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