Retail Management (Sem 2, NEP (Banglore))

ISBN Number : 978-93-5596-654-4

Student Price : Rs.245

Student Dollar Price : 10$

Book Edition : First

Year of Publication : 2022

No. Of Pages : 232

About The Book

We have great pleasure in presenting First edition "Retail Management" written for students of UG courses. The related matters are written in a simple and easily understandable.

This volume is an attempt to provide the students with thorough understanding of Techniques of Cost Control. We have presented the subject matter in a systematic manner with liberal use of charts and diagrams where ever necessary so as to make it interesting and sustain students' interest.


Contents -

1. Overview of Retail Business
2. Retail Organization and Functional Management
3. Retail Marketing Mix and Strategies
4. Recent Trends and Career Opportunities

About The Author

Dr. Haritha -

MBA, M.Com., B.Ed., M.Phil, PGDEM, Ph.D

Asst. Professor & Program Manager M.Com. & MFA

Acharya Institute of Management and Science, Bengaluru.

Kavya R. -


Assistant Prof., Department of Commerce and Management,

S.R.N. College of Management and Science, Kanakapura Road, Bengaluru.

Leebana Gracy I. -

M.Com., (Ph.D)

Asst. Professor, Department of Commerce and Management,

East Point College of Management, Bengaluru.

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