Digital Marketing (Sem 2, Bangalore City Univ)

ISBN Number : 978-93-5596-734-3

Student Price : Rs.525

Student Dollar Price : 21$

Book Edition : First

Year of Publication : 2022

No. Of Pages : 320

Book Weight :400

About The Book

We have great pleasure in presenting the first edition "Digital Marketing" written for students of UG and PG courses. The subject matter is written in a simple and easily understandable language with sufficient support from real information.

The language of the book is simple and the coverage of various unit is exhaustive with examples. This work is prepared as a basic material for the learners to know fully about Digital Marketing.


Contents -

1. Introduction to Digital Marketing
2. Digital Marketing Environment
3. Research and Environment
4. Customer Acquisition and Retention
5. Emerging Issues

About The Author

Dr. Arijit Roy
Assistant Prof., & HOD,
St. Claret Institute of Management, Bengaluru.

Karthik P. -

M.Com., UGC-NET, K-SET, (Ph.D)

Assistant Prof. & HOD, Department of Management,

St. Francis College, Koramangala, Bengaluru.

Shankar Guddad -
M.Com., UGC-NET, K-SET, (Ph.D)
Asst. Professor, Department of Commerce,
MS Ramaiah College of Arts, Science and Commerce,

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