Business Research Methodology

ISBN Number : 978-93-5262-592-5

Student Price : Rs.698

Student Dollar Price : 25$

Book Edition : Third

Year of Publication : 2023

No. Of Pages : 520

Book Weight :914

About The Book

The book `Business Research Methodology` has been written as per Indian University Syllabus. The book covers both theoretical explanations and quantitative techniques of research required in business. The contents include chapters like defining research problem, development of research methods, research designs, problems of measurement, problems of validity, sampling techniques, qualitative and quantitative analysis, report writing etc. Chapters like case study method, survey, focus group discussion and multivariate analysis are add-ons explaining the techniques in detail, but in a simple way.

A unique feature of the book is sub-chapters "How to do", after every chapter. It is Learning by discussion. Two research scholars 'Jolly and Dolly' discuss the issues in research in a sample language. Fifteen research projects contributed by research scholars from various colleges and universities are discussed and analyzed by these research scholars. It is learning by role play method.


Contents :

1. Business Research Methods
2. Development of Research Methodology
3. Defining Research Problem
4. Generalization in Research
5. Research Plan
6. Data Collection
7. Sampling Techniques
8. Qualitative Research
9. Quantitative Analysis
10. Report Writing
11. Use of Computer Software in Data Analysis
12. More Sample Research Projects
13. Appendices
14. Index to Subjects

About The Author

 Dr. J K Sachdeva is M.B.A in Finance with additional specialization in Marketing, and Ph.D in Development Studies with Specialisation in Economics from CESS (Centre for Economics and Social Studies), Hyderabad.  

His area of research is International Trade of Agricultural Commodities and focus is on quantitative Economics and Research Methods. He has worked with Ministry of Finance, Department of Revenue for 26 years. He has been teaching with various institutes like ITM, Kharghar, Navi Mumbai, YMT College of Management, Navi Mumbai, JDC Bytco Institute of Management and Research, Nasik, CIMR and GNIMS, Mumbai. He is a Hon Editor of Journal of Global Economy. Presently he is working as Professor in-charge Research Development Department with Vivekanand Education Society’s Institute of Management and Research, Chembur, Mumbai.

Book Reviews

Login Form