Business Analytics (Analytics in Commerce and Business)

ISBN Number : 978-93-5596-830-2

Student Price : Rs.375

Student Dollar Price : 15$

Library Price : Rs.1250

Library Dollar Price : 50$

Book Edition : First

Year of Publication : 2022

No. Of Pages : 236

Book Weight :236

About The Book

We have pleasure in placing before the teachers and the taught, our new book BUSINESS ANALYTICS, written for Commerce and Management courses at both Post graduate level and undergraduate level students who are still part of the academic program in Universities. The attempt is to help the student fraternity gain sound foundational knowledge of Business Analytics irrespective of the discipline or special electives they may have chosen. The best way to benefit from this book will be to learn and exploring the sources of knowledge complied in this book as well as studying.

This book on "Business Analytics", is one of the hottest technology topics in the world, which is a strange mix of arts, sciences and technologies. Analytics is an umbrella term referring to the processes, technologies and techniques, which turn data into information and knowledge that drive business decisions. Business analytics are used in industries like financial services, retail, healthcare, manufacturing, energy, oil & gas, telecom, sports, social media, gaming, e-commerce, e-governance etc.

The books has 5 modules.
Module 1 – Introduction to Analytics
Module 2 – HR Analytics
Module 3 – Marketing Analytics
Module 4 – CRM Analytics
Module 5 – Finance Analytics


Contents -

1: Introduction to Analytics
2: HR Analytics
3: Marketing Analytics
4: CRM Analytics
5: Financial Analytics

About The Author

Dr. Madhu S., hailing from Bengaluru (Karnataka State), had his primary and higher education in Bengaluru. He obtained M.Com. and MBA with Finance as specialization stream from Kuvempu University, Shimoga, Karnataka. He has been awarded Ph.D. Degree in Management from Rayalaseema University. He is specialized in the areas of Information Technology, Business Analytics, Accounting Information System, MIS, Forensic Accounting, RDBMS, Web Designing, Research Methodology, Statistics, SPSS, Advanced Excel, Management, Strategic Management, etc. Along with academic and research experiences, he has more than thirty years of industry and teaching experience. He has authored more than 25 books in Commerce and Management area, 2 edited books and published more than 12 research papers in reputed journals. He is a Resource Person on Information Technology, Research Methodology, SPSS, Advanced Excel, etc. He is also a research and academic consultant. He is also the Member of Board of Studies and Board of Examination in various Universities and Colleges. Presently, he is working as Invited Professor in Department of Studies and Research in Commerce, Tumkur University, The National College, Jayanagar and various other B-Schools in Bengaluru.

Dr. Swapna H.R.
MBA, M.Phil,
Assistant Professor, Department of Commerce and Management,
The Oxford College of Business Management, Bengaluru.

Dr Arpana D. has more than 15 years of experience which is a blend of corporate and academic experience. Her passion for academics has led her into teaching assignments. She is a business management graduate from Jyothi Nivas College and completed her MBA in Finance and Marketing from The Oxford College of Business Management. She has more than 7 certifications from NSE and is SAP (FICO) certified. She did her Ph.D. from Karpagam University, Coimbatore. Her core interest lies in Strategic Finance, Capital Market and Derivatives, Risk Management Business Analytics and Strategic Brand Management. She has one minor project approved by UGC titled "A Study on Endogenous and Exogenous Factors that Affect Banking Industry". She has authored 5 books. She has 4 Indian Patents and 1 Australian patent to her credit.

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