Advertising Skills (Sem 3, NEP)

ISBN Number : 978-93-5693-158-9

Student Price : Rs.240

Student Dollar Price : 10$

Book Edition : First

Year of Publication : 2023

No. Of Pages : 186

Book Weight :232

About The Book

We have great pleasure in presenting First edition "Advertising Skills" written for students of UG courses. The related matters are written in a simple and easily understandable.

This volume is an attempt to provide the students with thorough understanding of Advertising Skills. We have presented the subject matter in a systematic manner with liberal use of charts and diagrams where ever necessary so as to make it interesting and sustain students' interest.


Contents -

1: Introduction
2: Media Decisions
3: Message Development
4: Measuring Advertising Effectiveness
5: Advertising Agency

About The Author

Ravi S. P. -

M.Com, MBA, M.Phil.,

Asst. Prof., Department of P.G. Studies in Commerce,

SSSS Govt. First Grade College & P.G. Center, Channagiri,

Davanagere University.

Dr. Ravisha N. S.
M.Com., UGC NET, MBA, Ph. D
Assistant Professor, Department of MBA,
Jnn College of Engineering,

Dr. Manjushree S. -
Assistant Professor, Department of Commerce,
Govt. First Grade College, Narasimharajapura, Chikkamagaluru.

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