Brand Management (Sem 5, AP Univ)

ISBN Number : 978-93-5596-935-4

Student Price : Rs.298

Student Dollar Price : 12$

Book Edition : First

Year of Publication : 2022

No. Of Pages : 224

Book Weight :298

About The Book

We have great pleasuer in presenting the first edition "Brand Management" written for students of UG courses. The subject matter is written in a simple and easily understandable language with sufficient support form real information.

The language of the book is simple and the coverage of various unit is exhaustive with examples. This work is prepared as a basic material for the learners to know fully about Brand Management. This title "Brand Management" provides them an opportunity to develop the skills necessary to meet the challenges.


Contents -

1. Product Management
2. New Product Development
3. Organising for New Products
4. Managing Brand Architecture and Brand Portfolios
5. Leveraging Brand Equity
Solved Model Question Papers
Last Minute Revision (LMR)

About The Author

Dr. V. Sai Prasanth -
MBA, Ph.D.
Associate Professor & MBA HOD,
Avanthi Institute of Engineering
and Technology, Visakhapatnam.

D. Bhuvana Kumar -
Head, Department of Commerce,
Sanjeev College of Arts & Science, Ramarao Peta, Kakinada.

K. V. Rajesh -
Head of the Department in Management Studies,
Samhitha Degree College, Rajahmundry.

Book Reviews

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