Green Marketing

ISBN Number : 978-93-5693-623-2

Student Price : Rs.498

Student Dollar Price : 20$

Library Price : Rs.1475

Library Dollar Price : 59$

Book Edition : First

Year of Publication : 2023

No. Of Pages : 208

Book Weight :0

About The Book

The purpose of this book is to make the students understand the significance of Green Marketing from the viewpoint of business as well as consumers. Emphasis is also given to create awareness among the younger generation about the positive benefits of adopting Green Marketing and the ever increasing need of environmental protection and sustainability.

Profusely illustrated with relevant examples, interspersed with snippets of current news items on the various facets of the subject, this is a handy, simple book that covers almost all the basics of green marketing. Written in simple language, using a lucid style, without diluting the conceptual content of the subject, this book will be handy and useful as a textbook for both the students as well as the faculty involved in green marketing studies.


Contents -

1. Introduction to Green Marketing
2. Concepts, Strategies and Challenges
3. Green Marketing Mix
4. Green Consumerism and Buying Behaviour
5. Green Marketing in India
6. Social Responsibility and Green Marketing

About The Author

Dr. K. Karunakaran is presently Professor at St. Josephs College of Commerce, (Autonomous), Bengaluru, and Academic Consultant. He retired as General Manager from the Fertilisers and Chemicals Travancore Ltd, Kochi, one of the largest Public Sector Enterprises in India, after a long service of 33 years. Being a prolific writer, he has published more than twenty six books, most of which are prescribed texts and study materials for the MBA and M.Com. courses of various Indian Universities. He has also published a photo-journalism themed book Temples and Legends of Karnataka which covers the details of the origin, history, architectural significance and fascinating legends of 108 temples. He has contributed several research papers and articles in leading newspapers like Economic Times, News Time, Deccan Chronicle, The Hindu and Deccan Herald. He has been a recipient of the Fertiliser Association of Indias National Level Award for the Best Article on Marketing for two years. He is also an accomplished artist and has held many solo exhibitions of his paintings. He is an active life member of the NGO People for Animals.

Dr. Karunakaran has obtained certification as an Accredited Management Teacher (AMT) conferred by the All India Management Association (AIMA), New Delhi. He is the proud winner of the Dr. Sarvepalli Radhakrishnan DISTINGUISHED PROFESSOR National Award, 2021, in Marketing Management, conferred by the Center for Professional Advancement and Dr. Sarvepalli Radhakrishnan BEST TEACHER National Award, 2022, in Marketing Management, conferred by the International Multidisciplinary Research Foundation.

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