Digital Social Media Marketing

ISBN Number : 978-93-5840-920-8

Student Price : Rs.598

Student Dollar Price : 24$

Book Edition : Second

Year of Publication : 2023

No. Of Pages : 216

Book Weight :0

About The Book

This book has been designed as standard reference book on "Digital Social Media Marketing" for MBA as per New CBCGS and OBE Pattern.

This book comprehensively covers the entire syllabus of MBA. Course of Savitribai Phule Pune University, Pune and all Indian Universities reputed universities. It has been written to meet the requirements of students of MBA/MMS. Some of the special features of the book are as follows:

• Full coverage of the revised syllabus of MBA/MMS.
• Proposed questions at the end of each chapter and MCQs for online test at end.
• Extensive use of diagrams, tables and various forms to give visual view of key concepts and techniques.
• Fast Track preparation with Question Bank and University Questions and References of answers in the book.
• References of Video Links at each topic which leads to virtual learning at fingertips.


Contents -

1. Basics of Social Media Marketing
2. Facebook Marketing Fundamentals
3. Google AdWords
4. YouTube Marketing
5. Social Media Marketing
6. email Marketing
7. Blending Traditional Marketing with Social Media
8. Developing Strategies for Social Media Marketing
9. Acquiring Customers through Blogs and Twitter
10. Quantifying Social Media Marketing Efforts
11. Social Media Success Stories

About The Author

Prof. Nitin C. Kamat, B.E. (Elect.) has done his Electrical Engineering from College of Engineering (COEP), Pune University in 1973. He has professional experience of over 35 years mostly in MNC like ICIM, Tata Honeywell, Bharat Electronics etc.

He has served International Computers Indian Manufacture (ICIM) for seventeen years. During the tenure of his working at IC1M, he had worked in multidiscipline areas like engineering, planning, quality control and R&D.

He had worked in many software companies for six years on domestic and overseas projects and involved in MIS and ERP implementation.

He is instrumental in developing various educational modules of Welingkar Distance Education such as Audio e-learning CDs, Video recording of lectures for Welingkar DLP Website Digital Library.

He has written books on E-Commerce, Internet Marketing, Enterprise Solutions and IT for Construction for Welingkar DLP.

At present, in addition to his own consultancy, he is visiting faculty and involved in imparting trainings at various reputed Management Institutes in Pune like Symbiosis Institute of Management (UG), N.Wadia, IMDR etc.

Mr. Pramod Jejurikar has more than 40 years of experience in Software development, Industry and Education.

He is a member of Symbiosis Society. He is recipient of "SERVICE ABOVE SELF AWARD" highest international award by Rotary International.

Dr. Anuradha Sarkar, more than 25 years of experience in education, Associate Professor, Neville Wadia, Institute of Management Studies and Research, Pune.

Ph.D. Guide with SP Pune University for more than 20 years.

Dr. Gauri Prabhu has done her doctorate in the field of finance. She has done MBA (Finance) and Masters in Commerce. She is SET qualified and has 19 years of teaching experience and 5 years of industry experience.

Dr. Gauri Prabhu is currently working as a Professor in a reputed management institute and teaches subjects like Financial Management, start-up and New Venture Management, Corporate Finance, Merchant Research Guide of Savitribai Phule Pune University and has four students pursuing research.

Sanjiv Kadam, A top-notch professional with a post-graduation in Science and in business management augmented by 30 years of senior and top management multifaceted experience in blue chip organisations like Xerox, Canon and Reliance.

He is the Founder and CEO of View Star Technology.

Dr. Abhay S. Kinikar, M.Sc., MBA (Computer Management and Finance), LLB, Ph.D. (Finance).

More than 20 years of experience in education & 8 years in industries.

Senior Professor, Neville Wadia Institute of Management Studies and Research, Pune. Chairman of Paper setting and local inspection Committee.

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