Retail Management (Sem 5, BCom NEP)

ISBN Number : 978-93-5840-510-1

Student Price : Rs.250

Student Dollar Price : 10$

Book Edition : First

Year of Publication : 2023

No. Of Pages : 244

Book Weight :300

About The Book

We have great pleasure in presenting First edition "Retail Management" written for students of UG courses. The related matters are written in a simple and easily understandable.

This volume is an attempt to provide the students with thorough understanding of Retail Management. We have presented the subject matter in a systematic manner with liberal use of charts and diagrams where ever necessary so as to make it interesting and sustain students’ interest.


Contents -

1. Introduction to Retailing
2. Consumer Behaviour in Retail Business
3. Retail Operations
4. Retail Marketing Mix
5. Impact of Information Technology in Retailing

About The Author

Chetana M.R. -

MBA, M.Com, PGDHRM, M.Phil

Associate Prof., Department of Commerce and Management,

Seshadripuram Academy of Business Studies, Bengaluru.

Tamil Selvan V. -
MBA, M.Com.
Vice Principal, Department of Commerce and Management,
Smt. Nalini Raghunatha Rao Degree College, Bengaluru

Roopashree B. R. -
MBA, M.Com., UGC NET, (Ph.D)
Asst. Professor, Department of Commerce and Management,
Dayananda Sagar Business Academy, Udayapura, Bengaluru.

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