Fundamentals of Retail Management (Sem 5, BBA NEP)

ISBN Number : 978-93-5840-451-7

Student Price : Rs.240

Student Dollar Price : 10$

Book Edition : First

Year of Publication : 2023

No. Of Pages : 232

Book Weight :300

About The Book

We have great pleasure in presenting First edition "Fundamentals of Retail Management" written for students of UG courses. The related matters are written in a simple and easily understandable.

This volume is an attempt to provide the students with thorough understanding of Fundamentals of Retail Management. We have presented the subject matter in a systematic manner with liberal use of charts and diagrams where ever necessary so as to make it interesting and sustain students' interest.


Contents -

1. Introduction to Retail Business
2. Consumer Behaviour in Retail Business
3. Retail Organization and Functional Management
4. Retail Marketing Mix
5. Impact of Information Technology in Retailing

About The Author

Dr. Haritha -

MBA, M.Com,B.Ed., M.Phil, PGDEM, Ph.D

Asst. Prof. & Program Manager M.Com. & MFA,

Acharya Institute of Management and Science, Bengaluru.

Manjula R. -
M.Com., M.Phil
Associate Prof. & HOD, Dept. of Commerce and Management,
Govt. First Grade College, Vijayanagar, Bengaluru.

Dr. Pruthvi N. -

M.Com., PGDM, Ph.D

Asst. Professor, Dept. of Commerce and Management,

Surana Evening College,

Southend Campus, Bengaluru.

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