E-Business Effectiveness and Efficiency of Technology

ISBN Number : 978-93-5840-470-8

Student Price : Rs.575

Student Dollar Price : 23$

Book Edition : First

Year of Publication : 2023

No. Of Pages : 208

Book Weight :344

About The Book

This is a book on E-Business. In very simple terms, it explains the different nuances of E-Business. First of all, it gives an overview of E-Business, then explains the evolution of technology which has brought the E-Business into the hands of a layman, further it explains the various business models employed by E-Business, the Security concerns regarding-Business, Virtual Marketing, Financial Infrastructure for E-Business, and the Impact of E-Business on different areas such as Operations Management, Education, Supply Chain Management, Retail, Organization, Economy, Consumer Service, Tours & Travels, and Society. It also discusses the Legal, Social, and Ethical issues of E-Business, how to start an E-Business, and finally it discusses two pioneers of E-Business, one from public sector (Indian Railway Reservation Systems), and another from private sector (Flipkart)


Contents -

1. E-Business – An Overview
2. Technological Infrastructure
3. E-Business Models
4. Virtual Market Place
5. Impact of E-Business
6. Security
7. Ethical, Social and Legal Issues
8. Financial Infrastructure
9. Starting an E-Business
Case Studies

About The Author

Prof. Rekha Prasad is a retired professor from Institute of Management Studies (IM), Banaras Hindu University (BHU). She has done her B.Sc. (Mathematics Hons.) from Indian Institute of Technology, Kharagpur and M.Sc. and Ph.D. in Mathematics from BHU. She joined IM, BHU in 1987 as an Assistant Professor. Prior to that, she has worked at Women’s College, BHU as a temporary Assistant Professor (teaching Mathematics to undergraduate students), Indian Council of Medical Research as a Research Associate (developing probability distribution for occurrence of various diseases), and IIT Kanpur as a Research Associate in an Indo-US Project entitled "Monsoon". Core area of her competencies are Quantitative Techniques, Operations Management, and Management Information Systems. She has done extensive research in the area of Enterprise Resource Planning (ERP) and role of Information System in Relationship Marketing. She has published work, both in Management and Mathematics. She has attended and presented papers in National and International Conferences. She has successfully supervised six Research Scholars. She is the life member of Indian Association of Teacher Educators. She was on the Editorial Board of BHU Management Journal and at present, she is on the Editorial Board of Serbian Journal of Management (ISN 1452864, 22177159) and VIDUSHI (ISSN 0974 – 6374). She has been Dy. Coordinator, National Franchisee Training Program, which was an initiative under Tripartite MOU signed between BHU, REC (Rural Electrification Corporation), and PVVNL (Purvanchal Vidut Vitaran Nigam Limited) and Ministry of Power, Government of India. She has also served as Member of the Central Vigilance Committee (CVC) of Banaras Hindu University.

She has been the Coordinator of the Knowledge Forum, a platform of Research Scholars of Institute of Management Studies and contributed extensively for professional grooming of research scholars and Management Students. She has also been a source of motivation for Scholars in compiling and publishing Kshitish (The Horizon), an eNewsLetter of the Institute. At present she is the Program Director of Management Certificate Course, under the Ministry of Education, India, NEAT (National Educational Alliance for Technology), AICTE (All India Council for Technical Education) scheme.

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