International Tourism Management

ISBN Number : 978-93-5024-538-5

Student Price : Rs.300

Student Dollar Price : 12$

Book Edition : First

Year of Publication : 2017

No. Of Pages : 228

About The Book

Tourism is a service industry, which has been growing at a fast rate to be one of the biggest industries in the world. According to WTO (World Tourism Organisation) in 1995, there were more than 5000 million tourists and they generated more than 350 billion dollars and in the same year travel and tourism produced direct and indirect employment for more than 20 million people, which accounts for 11% of the global workforce. Next to the oil and automobile industry, tourism has gained its place in the world`s top 3 industries. In this way, we see that tourism is a great economic force, as a source of foreign exchange and catalyst of development; hence, governments of developed countries of the modern world have realized the importance of tourism. Tourism plays an important role in the economic development of many parts of the country and world.

The hospitality industry is growing rapidly in our country and in many parts of the world. Since there has been a growth in travel business leading to hospitality boom in order to cater to the people`s comfort away from home, be it their stay, food or beverage. Today, the benefits of tourism are not to be judged in terms of economic benefits only. Tourism provides social, cultural and educational benefits as well. There are hugs opportunities for the qualified professionals in this field. This book has been written to address the various aspects of tourism in the global context.


Contents :

1. Introduction to International Tourism Management
2. Emergence of Hotels, Aviation and Tourism
3. Role of State in Promoting Tourism
4. Travel Barriers, Travel Advisories, Crisis Management
5. International Hotels
6. International Tourism Sales and Marketing
7. Marketing Research, Positioning and Travel Distribution System
8. International Tourism-Growth Future and Impact of Technology

About The Author

Bholanath Dutta, is an Accredited Management Teacher by the All-India Management Association (AIMA), an M.Phil. (Entrepreneurship), MBA (Marketing), Postgraduate Diploma in Tourism Management, Diploma in Electronics and Telecom Engg, Diploma in Advanced Accountancy, and couple of courses in specific areas (CRS, Ticketing, Tour and Travels and Airlines Management) of tourism industry from Indian Institute of Tourism and Travel Management, Ministry of Tourism.

He is currently working as Assistant Placement Officer, CRMT and Assistant Professor-Department of Management Studies, in CMR Institute of Technology. He has over 19 years of experience as varied as industry, academic, teaching, administration, consultancy and research.

Dutta is a prolific writer. He has authored six books in the area of marketing, entrepreneurship and general management. His book titled "Teaching Learning Process in Management Education" has earned lot of laurels. He has developed many study and instructional materials for the Bharatiyar University, AIMA, ITM, IASE and NIILM, etc. His articles are selected and published in derivative reference books. He has published more than 60 papers till date including articles / research paper / case study in the areas of general management, marketing and entrepreneurship in the leading management magazine/journal and still counting. He presented many papers in National and International Conference. He is a resource person in management education and has delivered lectures at other institutes. He is a guest editor to and He is the Coordinator of "Center for Research and publication" and Chief Editor for Journal-Jnanatapasa, CMRIMT and e-bulletin "Optimums".

He is a Fellow Member of Institute of Marketing Management, member of AIMA, AIMS-International, NEN Network, BMA and life member of Institute of Homoeopathic Practitioners.

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