Marketing Principles and Management

ISBN Number : 978-93-5273-482-5

Student Price : Rs.425

Student Dollar Price : 17$

Library Price : Rs.1395

Library Dollar Price : 56$

Book Edition : First

Year of Publication : 2017

No. Of Pages : 342

Book Weight :472

About The Book

`Marketing − Principles and Management` is intended for both graduate and post-graduate students who have courses on "Principles of Marketing and Marketing Management". The book integrates theory and practice to clear the fundamentals on marketing principles as well as marketing management in a lucid manner. All the chapters of the book are amply supported by latest definitions examples, figures and tables. The book covers the syllabus of all universities across India.


Contents :

1. Over View of Marketing and Marketing Management
2. Marketing Environment
3. Market Segmentation
4. Buyer Behaviour
5. Demand and Sales Forecasting
6. Marketing Information System and Marketing Research
7. Product
8. Price
9. Managing Distribution Channels and Physical Distribution
10. Promotion
11. Marketing of Services
12. Global Marketing
13. The Business Market

About The Author

Dr. Tushar Kanta Pany is an Assistant Professor at the School of Commerce and Management studies, Ravenshaw University, Cuttack, Odisha. He has done his Ph.D. in Business Administration. He had topped the merit list in Master of Management Studies from Utkal University. He had also served corporate sectors for 8 years and has been teaching and impacting training for about last 15 years. He is a visiting faculty to many business schools in India of national repute. He has served NCCT, New Delhi for 12 years. The courses taught by him include Marketing Management, Service Marketing, SDM, CRM, Consumer Behaviour, Retail Business, and Principles of Business Management at post-graduate level. His research areas include, Services Marketing, Marketing and General Management.

(Late) Professor S.A. Sherlekar was Professor and Head of the Department of Business Management in R.A. Podar College of Commerce and Economics, Matunga, Mumbai. He was a brilliant academician and held Masters Degrees in Arts and Commerce. He wrote the first book on Marketing Management in the year 1981 when there was hardly any other Indian books on Marketing Management. Since then, the title has gone through successful revised editions and reprints showing the popularity of the book. His other books include "Principles of Business Management", "Modern Business Organisation and Management", "Global Marketing Management" and "Management - Value Oriented Holistic Approach".

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