Marketing Strategies and Applications

Prof. Dr. Gopal R
Prof. Dr. Pradip Manjrekar

Management Principles and Practice

R. Srinivasan
S.A.Chunawalla

A Manual of Business Laws

Dr. S.N. Maheshwari
Dr. S.K. Maheshwari

Empowering Entrepreneurs: Nurturing Innovation and Success

Sandeep Kumar Malu
Prachi Nikam

Digital Social Media Marketing

Nitin C. Kamat
Pramod Jejurikar

Judgement Writing An art to be Mastered (In Civil Cases)

Bhanu Saxena
Avani Mistry

Strategies for Effective Emotional Intelligence

Arpita Singh
Pranita Sonar

Law of Contract - I

S. Subhashchandra
Sushilkumar Gupta

Contract II

Neha Ahuja

Digital HR: Moving Towards Digitization

Raman Preet
Rajashree K. Gethe

Strategic Performance Management

Dr. Ram Kumar Balyan

Human Resource Analytics

Rekha N. Patil
Shilpa S. Hiregounder

HCM 4.0 Business-Centric Human Capital Strategy for Industry ...

Wilfred Monteiro

Understanding HR Planning and Management

Dr. S. Ravishankar

Strategic Management

Abhishek Goutamchand Jain

Contribution of Management Thinkers

Mahesh Dilip Auti

Green Marketing

Dr. K. Karunakaran

Business and Big Data Analytics (Volume I to V)

Amit Johri
Dr. Akshai Aggarwal

Fundamentals for New Entrepreneurs – In the Context of Indian...

Vijayakumar Thota
Santhi Vedula

Management Cases – HR Practitioners View

Adveta Gharat
Alpha Lokhande

Alternative Dispute Resolution System

Sushilkumar Gupta
S. Subhashchandra

Strategic Management

Binod Kumar Sinha
Vimal Bhatt

The HandBook on Management Cases (Vol. I)

Ajay Gupta

Business Research Methods

O.R. Krishnaswami
Dr. B.G. Satyaprasad

Indian Ethos and Values for Managers

Dr. N.M. Khandelwal

Neuromarketing and its Applications

Surabhi Singh

Digital Marketing

Nitin C. Kamat
Chinmay Nitin Kamat

Digital Marketing 2.0

Dr. Rushen Chahal
Prof. Jayanta Chakraborti

GST Concepts and Applications

Dr. Anil Kumar Swain
Gopal Prasad Agrawal

International Financial Management

Dr.V.A.Avadhani

Research Methodology

O.R. Krishnaswami
Dr. M. Ranganatham

Entrepreneurial Development

Dr. Nuzhath Khatoon

Digital Marketing

Dr. Ragavendra K
Shruthi P.

Basic Financial Management

Dr. Satish M. Inamdar

Management Knowledge and Skills for Good Governance

Dr. S. Ravishankar

Human Resource Planning and Audit

Arun Sekhri

Microfinance

O.C. Rana
Hem Raj

Entrepreneurial Development

Dr. Vasant Desai

International Trade and Export Management

Dr. Francis Cherunilam

Strategic Management

Dr. Francis Cherunilam

Investment Management

Dr. Preeti Singh

Sales Management

S.A.Chunawalla

Foreign Trade and Foreign Exchange

O.P. Agarwal
B.K. Chaudhuri

Mass Media Laws and Regulations

Dr. C.S. Rayudu
Dr. Nageshwar Rao

International Business Environment

Dr. Francis Cherunilam

Business Ethics and Corporate Governance

Dr. K. Nirmala
N. Aruna Rani

Principles of Management

Dr. Senjuti Goswami
Dr. Khushpat S. Jain

Marketing Management

Dr. K. Karunakaran

Principles of Public Relations

Prof. K.R. Balan
Dr. C.S. Rayudu

Globalisation Liberalisation and Strategic Management

Dr. V.P. Michael

Performance Management

Dr. Ram Kumar Balyan
Dr. Vikramender Singh Balyan

Branding Stragegies

Dr. I. Anand Pawar

International Human Resource Management

Dr. P. Subba Rao

Team Building and Leadership

Dr. D.K. Tripathi

Financial Derivatives and Risk Management

O.P. Agarwal

Financial Markets and Financial Services

Dr. Vasant Desai

The Law and Literature

Dr. Shakuntala Bharvani

Financial Markets and Institutions

Prof. E. Gordon
Dr. K. Natarajan

Ethics in Management

Prof. S.A. Sherlekar
Dr. K. Govinda Bhat

Personnel and Human Resource Management

Dr. P. Subba Rao

Operations Research

Prof. Anand Sharma

Principles of Management

Dr. K. Natarajan
Dr. K.P. Ganesan

Essentials of Business Environment

K. Aswathappa

Financial Markets And Services

Prof. E. Gordon
Dr. K. Natarajan

Marketing of Financial Services

Dr.V.A.Avadhani

Consumer Behaviour (Text and Cases)

Dr. Suja R. Nair

Business Ethics and Corporate Governance

Mr. C.S.V. Murthy

Consumer Behaviour

C.N. Sontakki

Business Law for Management Volume I

Mr. K.R. Bulchandani

Project Management

Dr. Vasant Desai

Advertising Theory and Practice

S.A.Chunawalla
Dr. K.J. Kumar

Dynamics of Industrial Relations

Dr. Satish Mamoria
Dr. C.B. Mamoria

Family Law

I.A. Saiyed

Foreign Trade - Theory, Procedures, Practices and Documentati...

Dr. Khushpat S. Jain
Apexa V. Jain

Sales and Distribution Management

S.A.Chunawalla

Management Policy and Strategic Management

R.M. Shrivastava

Legal Aspects of Business - Text and Cases

Prof. Chandrakant Kanakatte
Dr. B. Chandrashekara

Services Marketing (Text and Cases in Indian Context)

Dr. K. Karunakaran

Business Environment Text & Cases

Dr. Francis Cherunilam

Industrial Relations

Dr. A.M. Sarma

Business Intelligence

Amit Johri
Dr. Akshai Aggarwal

Performance Appraisal and Management

Dr.Davinder Sharma

Fundamentals of Entrepreneurship and Small Business Managemen...

Dr. Vasant Desai

Management and Organisational Behaviour - (Text and Cases)

Dr. P. Subba Rao

Capital Market Management

Dr.V.A.Avadhani

Logistics Management

Mr. K. Shridhara Bhat

Production and Operations Management

K. Aswathappa
Mr. K. Shridhara Bhat

Disaster Management

M. Saravana Kumar

Treasury Management in India

Dr.V.A.Avadhani

Business Research Methodology

Dr. J.K. Sachdeva

International Business (Text and Cases)

Dr. P. Subba Rao

Organisational Behaviour

K. Aswathappa

Event Management

Mr. Hariharan
Annie Stephen

Methodology and Techniques of Social Research

P.L. Bhandarkar
T.S. Wilkinson

Operations Management

Mr. K. Shridhara Bhat

Industrial Relations and Labour Laws

Dr. V. Kubendran
Ms. K. Kodeeswari

Personnel Management (Human Resource Principles, Concepts, Tr...

Dr. V.S.P. Rao
Dr. C.B. Mamoria

Essentials of Human Resource Management and Industrial Relati...

Dr. P. Subba Rao