COMMERCE
Marketing Strategies and Applications

Prof. Dr. Gopal R
Prof. Dr. Pradip Manjrekar

Management Principles and Practice

R. Srinivasan
S.A.Chunawalla

Management Cases – HR Practitioners View

Adveta Gharat
Alpha Lokhande

Alternative Dispute Resolution System

Sushilkumar Gupta
S. Subhashchandra

Strategic Management

Binod Kumar Sinha
Vimal Bhatt

Business Research Methods

O.R. Krishnaswami
Dr. B.G. Satyaprasad

Digital Marketing

Nitin C. Kamat
Chinmay Nitin Kamat

GST Concepts and Applications

Dr. Anil Kumar Swain
Gopal Prasad Agrawal

Research Methodology

O.R. Krishnaswami
Dr. M. Ranganatham

Basic Financial Management

Dr. Satish M. Inamdar

Microfinance

O.C. Rana
Hem Raj

Principles of Public Relations

Prof. K.R. Balan
Dr. C.S. Rayudu

The Law and Literature

Dr. Shakuntala Bharvani

Financial Markets and Institutions

Prof. E. Gordon
Dr. K. Natarajan

Financial Markets And Services

Prof. E. Gordon
Dr. K. Natarajan

Advertising Theory and Practice

S.A.Chunawalla
Dr. K.J. Kumar

Business Environment Text & Cases

Dr. Francis Cherunilam

Leading and Managing Organization

Snigdharani Mishra
Saritprava Das

Marketing Management

Lakshmi Mohan
B V Jayanthi

Strategic Financial Management

Rajinder Shriram Aurora

Organisational Development

Dr. Debasish Biswas
Chanchal Dey

Export Management

Divya Singh
Amit Gautam

Economic for Managers

Dr. Geetha M. Rajaram
G. M. Sudharshan

A Handbook on International Finance and Foreign Exchange

Mrs. Nandini Jagannarayan
Dr. P.G. Gopalakrishnan

Techniques of Cost Control

Dr. Mahesha B. N.
Aruna Bhaskar

Management Accounting

R.G. Saha
Diana Erudiyanathan

Business Models for Startups

Dr. K. H. Anilkumar
Dr. K.C. Mishra