COMMERCE
Marketing Strategies and Applications

Prof. Dr. Gopal R
Prof. Dr. Pradip Manjrekar

Management Principles and Practice

R. Srinivasan
S.A.Chunawalla

Strategic Management

Abhishek Goutamchand Jain

Green Marketing

Dr. K. Karunakaran

Management Cases – HR Practitioners View

Adveta Gharat
Alpha Lokhande

Alternative Dispute Resolution System

Sushilkumar Gupta
S. Subhashchandra

Strategic Management

Binod Kumar Sinha
Vimal Bhatt

Business Research Methods

O.R. Krishnaswami
Dr. B.G. Satyaprasad

Digital Marketing

Nitin C. Kamat
Chinmay Nitin Kamat

GST Concepts and Applications

Dr. Anil Kumar Swain
Gopal Prasad Agrawal

Research Methodology

O.R. Krishnaswami
Dr. M. Ranganatham

Basic Financial Management

Dr. Satish M. Inamdar

Microfinance

O.C. Rana
Hem Raj

Sales Management

S.A.Chunawalla

Marketing Management

Dr. K. Karunakaran

Principles of Public Relations

Prof. K.R. Balan
Dr. C.S. Rayudu

Branding Stragegies

Dr. I. Anand Pawar

The Law and Literature

Dr. Shakuntala Bharvani

Financial Markets and Institutions

Prof. E. Gordon
Dr. K. Natarajan

Ethics in Management

Prof. S.A. Sherlekar
Dr. K. Govinda Bhat

Financial Markets And Services

Prof. E. Gordon
Dr. K. Natarajan

Advertising Theory and Practice

S.A.Chunawalla
Dr. K.J. Kumar

Business Environment Text & Cases

Dr. Francis Cherunilam

Logistics Management

Mr. K. Shridhara Bhat

Leading and Managing Organization

Snigdharani Mishra
Saritprava Das

Marketing Management

Lakshmi Mohan
B V Jayanthi

Strategic Financial Management

Rajinder Shriram Aurora

Organisational Development

Dr. Debasish Biswas
Chanchal Dey

Export Management

Divya Singh
Amit Gautam

Economic for Managers

Dr. Geetha M. Rajaram
G. M. Sudharshan

A Handbook on International Finance and Foreign Exchange

Mrs. Nandini Jagannarayan
Dr. P.G. Gopalakrishnan

Techniques of Cost Control

Dr. Mahesha B. N.
Aruna Bhaskar

Management Accounting

R.G. Saha
Diana Erudiyanathan

Business Models for Startups

Dr. K. H. Anilkumar
Dr. K.C. Mishra

Principles of Business Decision

Muniraju M.
S. Harish Babu

Advanced Financial Management and Practices

Dr. Venkataraman R.
Shobha C.

Data Base Management System

Pattabhi Ramamohan P.
Dr. O. Nagaraju

Knowledge Management and Innovation

Suplab K. Podder
Bhargavi V.R.

Training Needs in Public Enterprises

T.L. Sankar
Dr. S. Ravishankar

Human Factor in Management

M.N. Rudrabasavaraj

Business Organisation and Market Dynamics

Prof. H.R. Appannaiah
D.N. Soumya

Office Management

S.C. Sahoo
Baldev Kar

Knowledge Management

Dr. B. Rathan Reddy

Product and Brand Management

Dr. K. Venugopal Rao

Office Management

Dr. R. K. Chopra
Priyanka Gauri

Investment Management

Dr. Preeti Singh

Business Process Reengineering

Mr. K. Shridhara Bhat

Financial Management

Dr. B.G. Satyaprasad
Dr. P.V. Kulkarni

Business Communication

Homai Pradhan
Prof. N.S. Pradhan

Healthcare Management

Dr. Ruchi Singh
Ms. Deeksha Sharma

Performance Management

Dr. Ram Kumar Balyan
Dr. Vikramender Singh Balyan

Communication Skills

Dr. Rajendra P. Das
Dr. Nageshwar Rao

Retail Management

Arif I. Sheikh
Dr. Kaneez Fatima

Communication

Dr. C.S. Rayudu

Business Communication

S.M. Rai
Urmila Rai